Tātaki Auckland Unlimited (TAU) has released two annual reports highlighting the organisation’s key contributions to Auckland’s cultural and economic growth over the past year.

The reports detail TAU's significant achievements, including attracting $351 million in investments, bringing in over 2 million ticketed attendees to various events and venues, and generating a $142 million GDP contribution from major and business events.

TAU Chief Executive Nick Hill commented on the successful year, stating, "Our focus is to deliver the best outcomes possible on behalf of Auckland and its people, and to align our work with the council’s strategic priorities. We are proud of the breadth and depth of the value and results captured in our two reports."

TAU is comprised of two distinct entities: TAU Trust and TAU Limited.

TAU Trust manages beloved local venues such as Auckland Zoo, Auckland Art Gallery Toi o Tāmaki, and Go Media Stadium.

Over 2 million tickets were issued for events held at these venues, with highlights like the Foo Fighters concert and One NZ Warriors’ home matches at Go Media Stadium.

Auckland Zoo saw record-breaking visitation and hosted over 60,000 students for educational programmes.

TAU Limited, on the other hand, focuses on attracting investments and delivering major events.

The organisation supported the highly successful FIFA Women’s World Cup 2023, contributing $87.1 million to Auckland's GDP.

Additionally, TAU Limited organised cultural festivals, including the Moana Auckland Ocean Festival and the Diwali and Lantern Festivals, attracting tens of thousands of attendees.

In total, non-ratepayer sources accounted for 57% of TAU Trust’s $124.5 million operating revenue, showcasing the organisation’s efforts to reduce reliance on ratepayer funding.

Looking forward, TAU aims to continue delivering value while seeking new revenue streams through initiatives like the Destination Partnership Programme.