Today, shoppers across the Hibiscus Coast and New Zealand are taking advantage of Black Friday sales, a global shopping event that has grown in popularity in recent years.

Known for its deep discounts and competitive deals, Black Friday marks the unofficial start of the festive shopping season.

Originally an American tradition, Black Friday is rooted in the Friday following Thanksgiving, with its origins dating back to the 1960s.

The term was initially used to describe heavy traffic as people returned to work after the holiday.

Over time, it evolved to signify a day of significant profits for retailers, who used the event to draw in crowds with major sales.

In New Zealand, Black Friday has gained traction over the past decade, with businesses of all sizes adopting the trend to attract customers.

Both brick-and-mortar stores and online retailers use the occasion to offer substantial discounts, often extending the sales into the weekend.

On the Hibiscus Coast, Black Friday provides local retailers with an opportunity to connect with the community and boost pre-holiday sales.

Shoppers can be seen flocking to stores and scouring online platforms for bargains on everything from electronics to fashion.

The event has become a key date on the retail calendar, prompting businesses to plan promotions months in advance to meet the growing demand.

With its global reach and local adoption, Black Friday has cemented itself as an important day for retailers and consumers alike.

For shoppers, it’s a chance to save on holiday purchases, while for businesses, it’s an opportunity to drive sales and build customer loyalty.