New Zealand’s five Super Rugby Pacific clubs, the Blues, Gallagher Chiefs, Hurricanes, Crusaders and Highlanders, are set to benefit from a landmark partnership with digital asset platform Swyftx.

The company, which recently acquired New Zealand’s largest crypto exchange Easy Crypto, has signed on as an official partner in a deal marking the country’s first major cryptocurrency sponsorship in rugby union.

It follows Swyftx’s multi-year deal with the One NZ Warriors, making it the first crypto exchange globally to sponsor professional teams across both rugby codes.

A parallel agreement with Rugby Australia will also see Swyftx become naming rights sponsor for Super Rugby Pacific and Super Rugby Women’s competitions until 2027.

Swyftx CEO Jason Titman said the investment was part of a long-term trans-Tasman strategy.

“To be the first exchange globally to sponsor teams at this level is a huge milestone. We’re delighted to support rugby’s growth as we approach the 2027 World Cup.”

NZ Super Rugby Clubs spokesperson Roger Clark said partnerships like this were vital for the sport’s future.

“They’re critical for keeping the game strong, sustainable and accessible to fans.”

Swyftx NZ country manager Paul Quickenden said the partnership would provide extensive branding and fan engagement opportunities, from digital campaigns to stadium signage.

“Rugby is part of New Zealand’s DNA. This partnership lets us invest directly in the game’s future while helping Kiwis embrace digital innovation.”

For Coastie rugby followers, it is a boost that reinforces the strength of New Zealand’s professional game as local clubs and fans look ahead to another exciting season.

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