OpenAI is reportedly planning to increase individual ChatGPT subscriptions from $20 to $22 per month by the end of this year.

The company anticipates a steeper rise to $44 per month by 2029, amid pressures from investors to mitigate losses expected to reach $5 billion this year.

While this move is aimed at addressing significant operational costs, concerns are growing regarding potential backlash from the 10 million existing ChatGPT users.

Surveys indicate that many customers already view the current subscription fee as excessive, raising questions about customer retention.