This September, New Zealand observes Child Safeguarding Week, a time to spotlight children’s welfare and address the growing threat of online child sexual exploitation.

Launched by the Nelson-based organisation Safeguarding Children in 2021, the week aims to raise awareness and encourage community vigilance.

Despite the dedicated efforts of Customs, Police, and the Department of Internal Affairs, child sexual exploitation remains a pressing issue.

In 2023, New Zealand agencies received over 18,000 referrals from the US-based National Center for Missing and Exploited Children regarding online offending.

“Child Safeguarding Week reminds us of the need to stay vigilant and protect our children from online dangers,” says Simon Peterson, Chief Customs Officer for the Child Exploitation Operations Team.

“As child sexual abuse material becomes more prevalent, Customs, along with its international and local partners, is committed to safeguarding children.”

Tim Houston, Manager of the Department of Internal Affairs Digital Child Exploitation Team, emphasises the dual role of technology.

“While technology benefits our daily lives, its misuse has led to an increase in child sexual abuse material,” he notes.

“This week highlights the impact of such material on children and the importance of collaborative protection efforts.”

Task Force Ruru, a key initiative involving Customs, Police, and the Department of Internal Affairs, exemplifies this collaboration.

The task force works diligently to identify victims and locate offenders.

Detective Senior Sergeant Kepal Richard from the NZ Police Online Child Exploitation unit underscores the significance of Child Safeguarding Week.

“It is a vital time for discussing online safety with young people and addressing the distress caused by online exploitation,” he says.

The Ministry of Business, Innovation, and Employment, and the Ministry of Foreign Affairs and Trade also support child welfare under the Oranga Tamariki Act 1989, enabling them to share crucial information to protect children.

“I commend all the investigators working tirelessly across various agencies to ensure the safety of children,” adds Tim Houston.

For more details about Child Safeguarding Week and ongoing efforts by Safeguarding Children, visit childsafeguardingweek.org.nz