The One New Zealand Warriors have signed the country's first cryptocurrency sponsorship deal, set to significantly boost New Zealand's sports sector financially.

Australian digital assets company Swyftx has announced a multi-year partnership with the Warriors, marking the start of a multi-million-dollar plan to invest in local sport over the next two years.

The three-year deal includes branding rights, corporate hospitality, and tickets for every NRL home game at Go Media Stadium, which Swyftx will use for fan engagement and promotions.

Swyftx chief executive Jason Titman says the Warriors were a natural fit for the brand’s first New Zealand sponsorship.

“They represent passion, resilience and a loyal fan base. That kind of connection with the community was exactly what we were looking for,” he said.

Jason Titman. Photo: supplied.

The company has already spent up to $10 million annually on sports sponsorships in Australia and expects to allocate millions more in New Zealand as part of a broader strategy to expand across multiple sporting codes.

One New Zealand Warriors CEO Cameron George says the deal will help the club grow its fan base and make the sport more accessible.

“This sponsorship will not only provide important financial support for the club but also deliver new experiences and benefits for our members and fans,” he said.

Swyftx’s local country manager, Paul Quickenden, called the partnership a pivotal moment for both sport and technology in New Zealand.

“There is a significant opportunity for New Zealand sport to benefit from the scale of global digital asset investment,” he said.

Paul Quickenden. Photo: supplied.

For Coast-based Warriors fans, the partnership could mean more community initiatives and fan opportunities connected to the NRL season, bringing global sponsorship energy closer to home.

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