Auckland Council is bringing its economic development work back in-house.

The move will see Tātaki Auckland Unlimited’s (TAU) economic development functions officially transition to Auckland Council by 30 June 2025.

The decision follows structural reforms announced late last year by Auckland Council’s Governing Body as part of the Annual Plan 2025/2026 process.

Mayor Wayne Brown, councillors, and Auckland Council Chief Executive Phil Wilson have all emphasised that there will be no cuts to investment or service levels as a result of the change.

For Coasties, this means Auckland Council is aiming for a more joined-up approach to economic development, which could help improve regional productivity and better support local businesses across the region—including those on the Hibiscus Coast.

Auckland Council will take over strategy, planning, and policy-making responsibilities for economic development, placing them under the direct oversight of elected members.

The goal is to ensure more coordinated and prioritised investment decisions that benefit the region as a whole.

TAU and Auckland Council are working together to ensure a smooth transition.

TAU will continue its core role of delivering major events and destination marketing for Auckland.

It will also remain home to many of the region’s popular arts, cultural, conservation, and heritage attractions.

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