Auckland’s business leaders say the city must seize fresh momentum after the Government announced $70 million to support tourism and major events.

The Employers and Manufacturers Association (EMA) argues Auckland is best placed to host global acts that bring visitors, spending and jobs, but the city often misses out on a fair share of national funding.

Eden Park is singled out as under-used, with the EMA pushing for greater utilisation.

Big shows don’t just stop in Auckland.

They add other venues across the country, but they only come if the city is resourced to host them.

The EMA also points to new projects like the City Rail Link and the NZ International Convention Centre.

Both will bring thousands into the CBD, but only if attractions and events are ready to make the visit worthwhile.

For Hibiscus Coast families, the issue is about fairness.

When Auckland is short-changed on a per capita basis, the effects are felt north too.

Whether it’s housing and schools in Wainui or job opportunities that flow through the wider region.

The EMA says smarter sequencing of projects can boost productivity and employment, from Papakura and Drury in the south to Warkworth in the north.

That could absorb workers finishing up at Auckland Airport while building stronger communities across the region.

“Auckland is the country’s commercial engine,” the EMA says, urging central and local government to co-ordinate efforts.

“We’ve got momentum. Let’s not waste it.”

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