Coasties may soon find themselves paying for groceries with a glance, but are they ready to embrace facial recognition payment technology?

Researchers from the University of Auckland and Queensland University of Technology have explored how New Zealand residents feel about the potential rollout of this futuristic payment method.

Already in use across parts of China, facial recognition technology allows customers to pay by scanning their face at checkout, linking directly to their bank accounts.

While it promises convenience and speed, the study reveals local residents may be hesitant due to concerns around privacy, control, and ease of use.

Associate professor, Marketing, Laszlo Sajtos

"People need to feel confident using the technology, in control of their decision, and comfortable with the process," explains Associate Professor Laszlo Sajtos, co-author of the study. Technical glitches, such as the system failing to recognise a face, could easily discourage users. "Imagine being stuck at the checkout, moving your head around to get recognised—most won’t want to go through that experience again."

The study also highlights concerns around privacy and security. "While people are used to unlocking their phones with their face, linking it to financial details is a different level of trust," says Dr Shasha Wang from Queensland University of Technology. Issues like data breaches and the rise of deepfakes have left some wary.

Dr Shasha Wang, Queensland University of Technology.

Retailers keen to introduce the technology are encouraged to offer customer support during the rollout, including staff assistance and clear signage, to make the process smoother and help build trust.

Promotions and incentives could also help encourage early adoption.

Despite some concerns, the study suggests that social influence could play a role in uptake.