Google’s Year in Search 2025 is out, showing what New Zealanders looked up most.

Google says this year’s release includes the usual list format, plus a video.

The list ranges from Labubu to Liam Lawson, K-Pop to Charlie Kirk.

Google Trends is a free tool that shows the popularity of search terms over time, across regions and languages.

It analyses a large, random, aggregated sample of anonymised Google and YouTube searches, then normalises the data so the peak point equals 100 rather than showing exact search counts.

Users can compare topics, spot rising trends, research keywords for SEO and marketing, and see what’s currently popular.

Inquisitive Kiwis searched for: Charlie Kirk, COPD Treatment, Osteoporosis Treatment, Tom Phillips, All Blacks vs France, Ozzy Osbourne, Cyclone Alfred, Iran, Ed Gein, Club World Cup.

Kiwi specific searches included: Joseph Parker, Benjamin Doyle, Lorde, Liam Lawson, Daniel Hillier, Kai Kara France, David Nyika, Brooke Van Velden, Chris Wood, Stuart Nash.

Weather and local moment searches included: Wind Warning, Rainfall Warning, Tsunami Warning, Thunderstorm Warning, Cyclone Tam, Treaty Principles Bill Submission, Metallica Auckland, Tongariro Fire, Measles, Sail GP Auckland.

Watch the video here.

Search on, Coasties.

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