If you rely on Google to bring people to your website, there’s a new twist in the story.

Google’s fresh “AI Mode” is changing the way people search—and it might mean fewer clicks for your business.

Unveiled at Google I/O, AI Mode is a chatbot-style upgrade powered by Gemini 2.5.

It gives people direct answers without needing them to click through to a website.

Think fast, chatty summaries pulled from multiple sources—sometimes skipping your site entirely.

So what does that mean for local businesses like yours?

For starters, even if your business ranks high on Google, you could still see less traffic.

AI Mode prefers to answer right there in the search window.

Fewer clicks, fewer visits.

That’s why it’s more important than ever to build your own visibility.

Here’s what you can do now:

• Double down on owned platforms – Whether it’s your email list or the Hibiscus Coast App, channels you control are key. That’s where you won’t get lost in the algorithm shuffle.
• Update your Google Business Profile – This is one place Google still pulls info from. Add fresh photos, double-check your hours, reply to reviews, and use every feature.
• Go visual – With “Search Live,” people are using their cameras and voice to search. If your business isn’t represented in photos or short videos, you’re missing out.
• Answer common questions – Write in a conversational tone on your website and app. AI Mode prefers content that mimics real conversation and directly answers questions.
• Be hyper-local – Talk about things specific to the Hibiscus Coast. If someone searches “best sushi near Stanmore Bay,” make sure your content has that exact phrase.

This shift is huge—but not all bad news.

It’s a strong reminder to focus on platforms where you have direct access to your customers.

And if you're advertising on the Hibiscus Coast App? You’re already a step ahead.

Now’s the time to check your digital presence—and make sure you’re not left behind as the internet evolves.

Know something local worth sharing?

Send it to [email protected] — we’ll help spread the word.