The Government has unveiled a new strategy aimed at enhancing New Zealand's creative sector, focusing on bolstering the economy and increasing community engagement with culture and the arts.

Arts Minister Paul Goldsmith introduced the strategy, titled Amplify, as a public consultation document, inviting feedback from all Kiwis.

“Amplify has been released for public consultation, and I encourage people to read the strategy and to share their feedback,” Goldsmith stated.

“There’s an opportunity to increase the impact of our arts and culture here and on the world stage, and significantly increase the sectors’ contribution to GDP and export revenue by 2030.”

The strategy identifies four primary goals: positioning New Zealand among the top 25 nations globally for cultural influence, aligning creative professionals’ earnings closer to national median wages, increasing the sector's GDP contribution to $20 billion, and inspiring more New Zealanders to engage with the nation’s arts, culture, and heritage.

Goldsmith also acknowledged the sector's challenges, highlighting how Amplify intends to support creative communities across the country.

The strategy outlines three key areas for action over the next six years:

Investment Impact: Maximising the $450 million annual Crown investment to boost sectoral growth.

Talent Development: Building a sustainable talent pipeline to foster long-term creative careers.

Growth Enablers: Streamlining regulations to lower entry barriers and support expansion.

"This is just a draft, and I am open to ideas," Goldsmith added, urging all New Zealanders to engage with the document.