Hibiscus Coast locals may not often pause to consider it, but journalism is woven into the fabric of daily life, playing a crucial role in a democratic society.

Dr Gavin Ellis, a media consultant with over 50 years in news media, recently highlighted the challenges facing journalism in New Zealand.

He shared concerns that, without change, the industry could face a grim decline in the coming years.

Dr Ellis’s comments come after the release of a position paper from the University of Auckland’s Centre for Informed Futures, which he co-authored.

Titled If Not Journalists, Then Who?, the report warns that journalism in New Zealand is at risk of "ecosystem collapse."

According to the paper, this collapse is caused by a mix of financial strain, technological disruption, and declining public trust in media.

The report suggests that without intervention, the decline in professional journalism will have lasting impacts, potentially affecting democracy and social cohesion.

Dr Ellis argues that the public may not fully grasp the link between a strong media and a functioning society.

He also notes that some believe an abundance of online information can replace traditional journalism, but he disagrees, questioning whether the sources of this information meet the same standards of integrity and accountability.

While some see hope in digital innovation, Dr Ellis remains cautious.

"In informational terms, volume equates with value for many," he observes, "yet quality and reliability are irreplaceable."

The paper outlines several recommendations for both media organisations and the government to help secure the future of journalism.

The message Dr Ellis emphasises is clear: without public support and understanding, journalism risks becoming a "lost art."