The Blues Board has confirmed Karl Budge as the club’s new Chief Executive Officer, bringing over 20 years of international sports leadership experience to the Auckland-based Super Rugby franchise.

Budge is best known for his transformative tenure as CEO of the ASB Classic, where he repositioned the event as New Zealand’s premier summer tournament.

More recently, through his company Octosport Partners, he helped drive commercial growth and fan engagement for the New Zealand Olympic Committee and SailGP across the Asia-Pacific region.

His background spans both domestic and global sporting codes, with a track record of sustainable growth and commercial innovation.

He has also contributed to the wider rugby landscape as a commercial sub-committee board member and secondee to the New Zealand Rugby Board.

Budge says leading the Blues is a privilege and an opportunity to build on a proud legacy.

“This club is built on a rich history and has a deep connection to its community across Auckland, North Harbour, and Northland,” he said.

“My focus will be on ensuring we continue to grow and support a world-class high performance environment, connecting deeply with our fans, and ultimately delivering the success they deserve.”

Blues Chair Don Mackinnon said Budge’s mix of commercial acumen and leadership credibility made him the right fit for the next phase.

“Karl brings a proven track record of driving significant, sustainable commercial growth in competitive global environments,” Mackinnon said.

Budge will start in the New Year, with director Andy Roberts continuing as interim CEO.

For rugby fans on the Hibiscus Coast, his appointment signals fresh energy and a renewed focus on connecting the Blues’ regional heartlands.

Seen something local we should cover?

Let us know at [email protected]