A new Government-backed certification scheme has opened the door for Kiwi-made cosmetics to hit the shelves of Chinese stores, unlocking access to a $200 million market.

Announced by the Prime Minister in Shanghai, the scheme allows New Zealand skincare and beauty exporters to sell through traditional retail channels in China, not just online.

“This is a smart, practical step that removes a long-standing trade barrier,” said Trade Minister Todd McClay. “It means more high-quality, innovative New Zealand products on shelves in China.”

Exporters will now be able to obtain a Government-issued Good Manufacturing Practice (GMP) certificate.

Developed with International Accreditation New Zealand (IANZ) and MBIE, the certificate meets Chinese regulations and gives buyers confidence in the quality and ethics behind the products.

Crucially, the move gives Kiwi firms the green light to scale up fast, with backing from a formal certification aligned to Chinese standards.

The ban on animal testing remains in place for New Zealand-made cosmetics, a selling point expected to resonate with Chinese consumers seeking sustainable and ethical options.

Commerce and Consumer Affairs Minister Scott Simpson said the new scheme reflects the Government’s push to remove red tape and help local businesses grow globally.

For businesses on the Hibiscus Coast exploring export opportunities, this could be the green light to go global.

With China’s appetite for natural beauty products growing, the certification opens up real opportunities for homegrown brands to reach new customers.

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