Hibiscus Coast App

Kiwibank StartUp+ Launch Boosts Coasties

Hibiscus Coast App

Staff Reporter

26 June 2025, 1:26 AM

Kiwibank StartUp+ Launch Boosts CoastiesNew funding model supports local founders. Photo: Kiwibank

Coasties with big business dreams just got a welcome boost.


Kiwibank has launched StartUp+, a new funding solution built especially for startups, and it could make a real difference for early-stage founders on the Hibiscus Coast.





Unveiled this week, StartUp+ ditches traditional lending models in favour of flexible, progress-based funding that grows alongside your business.


It’s designed for fast-moving ventures that don’t tick the usual banking boxes.


"Startup founders deserve financial solutions that work with them, not against them," says Elliot Smith, Kiwibank’s Chief Customer Officer – Business. "We’re making funding simple, easy, and accessible to help them unlock their potential early."


The pilot programme is launching in partnership with the Ministry of Awesome, with feedback from participating businesses shaping how it evolves.





Joanna Greaves, Kiwibank’s GM of Business Banking, says it’s part of a bigger push to back Kiwi entrepreneurs.


“We’ve accounted for 25% of all business lending in New Zealand last year. That momentum gives us real insight into what founders need.”


Marian Johnson, Chair of Electrify Aotearoa and the Ministry of Awesome, says this kind of support can transform New Zealand’s startup landscape.


“It’s exciting to see a New Zealand-owned bank lead the way with something truly fit-for-purpose.”


With so many Coasties turning side hustles into businesses, StartUp+ could be the boost locals need to get started, and grow with confidence.



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