A proposed legislative change aiming to repeal restrictions on Sunday and public holiday advertising for broadcasters has progressed to its first reading in Parliament, Media Minister Paul Goldsmith announced.

The legislation seeks to eliminate advertising limitations that currently apply to traditional broadcasters but not to digital streaming platforms.

The move comes as more New Zealanders turn to online services for news and entertainment.

“New Zealand on Air data shows this year YouTube was the most popular platform in the country, reaching 44 per cent of the population daily,” Goldsmith said.

“We need to level the playing field by ensuring local media companies are not disadvantaged by restricted advertising times that don’t apply to digital streaming platforms.”

The Minister noted that the media industry has welcomed the proposal, which has been under discussion for some time.

“New Zealand’s media sector has been calling for this change for a long time, and this Government is listening,” he added.

Industry estimates suggest the change could generate approximately $6 million annually for broadcasters, potentially bolstering the sector amid financial pressures.

Goldsmith highlighted the significance of this measure as part of a broader package announced in July to support New Zealand’s media and content production industry.

The legislative adjustment coincides with ongoing discussions regarding the proposed Fair Digital News Bargaining Bill, designed to address financial challenges faced by local media.

The next steps for the legislation will involve further parliamentary readings and debate before a final decision is made.

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