Tourism New Zealand has launched a world-first initiative: a fully playable New Zealand experience in Minecraft.

Released ahead of A Minecraft Movie, the project offers millions of Minecraft fans the chance to explore iconic Kiwi destinations from their screens—and then plan real-life visits.

The collaboration, announced this week, involves Tourism New Zealand, Warner Bros., Mojang Studios (the creators of Minecraft), the New Zealand tourism industry, and eleven Māori groups.

It’s the first time a real-world country has been brought to life in Minecraft as an interactive travel destination.

“This innovative approach to destination marketing offers millions of Minecraft fans the unique opportunity to virtually explore a range of iconic New Zealand locations,” says Tourism New Zealand Chief Executive René de Monchy.

“Players can then bring their adventures to life by planning and booking their next holiday to New Zealand.”

The downloadable content (DLC), titled Aotearoa New Zealand, is available for free through the Minecraft Marketplace.

It features six locations: Waitomo Caves, Te Puia Village in Rotorua, Kāpiti Island, Abel Tasman, Tekapō/Takapō, and Patea/Doubtful Sound.

Players can paddle a waka, stargaze, and learn about Tiaki—the initiative encouraging travellers to care for New Zealand.

Tourism New Zealand estimates the activity could generate NZD 50 million in visitor spending this year, alongside an equivalent NZD 50 million in media exposure.

Minecraft’s global audience—70 million of whom are considering visiting New Zealand—makes this a significant opportunity for the country’s tourism sector.

The game was developed by Piki Studios, an award-winning Māori game design studio.

Chief Business Operator Whetu Paitai says the team worked closely with Mojang and mana whenua to ensure cultural stories and places were represented accurately and respectfully.

“Developing the first ever Minecraft game for a destination, especially a place as close to my heart as New Zealand, feels immensely rewarding,” Paitai says.

Players begin their adventure at a marae, welcomed with a mihi whakatau into a central wharenui.

The experience seamlessly blends gaming, technology, and Māori culture, offering a preview of the real-life locations and experiences awaiting visitors.

Tourism New Zealand will promote the DLC in international markets through travel agents, consumer activations, and bespoke Minecraft itineraries, coinciding with the release of A Minecraft Movie in April.

For Coasties with children who love Minecraft—or those dreaming of a future trip—it’s an exciting reminder of why New Zealand is such a special place to explore.

You can learn more here.

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