MediaWorks Outdoor has bolstered its presence in Auckland with the activation of two new premium digital billboards this week.

These large-format displays aim to provide advertisers with high-impact opportunities to reach a wide audience in strategic locations.

The first billboard, measuring 3m x 6m in portrait format, sits prominently on the Hibiscus Coast Highway near the entry point to the busy Northern Motorway.

This location captures traffic flowing throughout the day from Rodney, Orewa, Silverdale, Red Beach, and Whangaparaoa as it merges onto the main arterial route.

The second billboard boasts a landscape format measuring 9m x 3m. Situated at the intersection of Lincoln Road and Central Park Drive in West Auckland, it targets the continuous stream of vehicles exiting the North Western Motorway towards Henderson and surrounding areas.

Mike Watkins, CEO of MediaWorks Outdoor, emphasised the strategic placement of these new billboards.

"These two locations are in peak traffic areas, guaranteeing high impact and unparalleled reach for our advertisers," Watkins stated. "We're bringing attention-grabbing premium digital screens out of the city centre and into these hard-to-reach growing suburban areas, where they are sure to stand out."

With the addition of these new displays, MediaWorks Outdoor boasts a comprehensive network of 92 digital billboards across New Zealand.

This network, combined with over 5,000 other outdoor advertising touch points, provides nationwide coverage, stretching from Invercargill to Whangarei.