Coastguard New Zealand, now Coastguard Tautiaki Moana, embarks on a new chapter in its storied mission of safeguarding lives amidst New Zealand's aquatic splendour.

The organisation, deeply rooted in a culture of water safety, unveils its fresh identity, reaffirming its commitment to inclusivity and accessibility for all Kiwis venturing into the waters.

"We're more than just rescuers; we're companions on your maritime journey," asserts Chief Executive Officer, Sarah McCulloch, underlining the organisation's renewed dedication to serving every boating enthusiast, irrespective of background or vessel preference.

Embracing the Maori moniker, Tautiaki Moana, symbolises not just a name change, but a profound acknowledgment of indigenous culture and a promise to uphold Te Ao Māori principles in all endeavours.

"This is a journey of unity, ensuring that every individual, regardless of ethnicity, can enjoy our waters safely," McCulloch emphasises.

The transition unfolds gradually, with the new name and logo adorning rescue assets and facilities, reflecting the organisation's evolving spirit while respecting its legacy.

Coastguard New Zealand new look.

In response to community queries, McCulloch clarifies the prudent approach towards integrating the new brand across all platforms, ensuring fiscal responsibility without compromising efficacy.

The metamorphosis stems from a deep-seated commitment to adaptability and inclusivity, resonating with New Zealand's diverse cultural tapestry.

"We're not just keeping up; we're evolving to meet the needs of our changing nation," asserts McCulloch, elucidating the organisation's resolve to enhance education, engagement, and service provision across the board.

Furthermore, Coastguard Tautiaki Moana spearheads a slew of initiatives aimed at mitigating drowning incidents, including targeted educational programmes, lifejacket advocacy, and strategic partnerships with indigenous and Pasifika communities.

"Our mission is crystal clear: safer waters for all," concludes McCulloch, echoing the organisation's unwavering dedication to fostering a culture of respect and safety across New Zealand's aquatic expanse.