Coasties are being alerted to a new safety concern as New Zealand Food Safety warns against consuming mini jelly cups containing konjac.

The warning follows a recent seizure and destruction of thousands of similar products in Australia due to their choking hazard, especially for young children and the elderly.

Deputy Director-General Vincent Arbuckle explained, “We have reviewed the New Zealand market and identified a limited number of imported mini jelly cups containing ‘konjac’.

This additive prevents jelly from easily dissolving and increases the choking risk.”

Konjac, also known as konjac powder, konnyaku, glucomannan, or yam flour, is used in these jelly products to create a firmer texture.

These mini jelly cups, often packaged in bags or noodle cups, are approximately 45mm or less in width and length.

The combination of the non-dissolving jelly and the method of consumption—sucking the jelly out of the container—creates a significant risk for choking, particularly among children and elderly individuals.

While no injuries have been reported in New Zealand, the products have been linked to choking deaths overseas.

“Our message to consumers is not to consume mini jelly cups containing konjac and to take extreme care with other mini jelly cups,” Arbuckle added.

New Zealand Food Safety has already identified and removed a small quantity of these risky products from store shelves.

The agency reassures the public that although the amount of affected product in New Zealand is minimal, they will continue to monitor the situation closely.

The warning specifically targets mini jelly cups and does not extend to jelly products sold in pouches or other forms, which are designed to be chewed and thus pose a lesser risk.