Food-loving locals on the Hibiscus Coast have the chance to celebrate their favourite meals, with nominations now open for Iconic Auckland Eats 2025

The annual event, now in its fifth year, highlights Auckland’s top 100 eats as voted by the public.

Last year, over 1,800 dishes were nominated, showcasing the city’s diverse and vibrant food culture.

This year, Aucklanders have until 5 March to submit their favourite meal or snack, along with a short note on why it holds a special place in their hearts.

To encourage participation, five lucky nominators will each win $500 in vouchers to spend at one of the selected Iconic Auckland Eats top 100 food businesses.

The initiative is organised by Tātaki Auckland Unlimited, in partnership with Restaurant Hub, New Zealand’s largest online restaurant booking network.

The campaign aims to support Auckland’s hospitality sector by spotlighting standout eateries, from food trucks and bakeries to fine-dining restaurants.

Karen Thompson-Smith, Head of Tourism at Tātaki Auckland Unlimited, says the event has become a much-loved tradition for both locals and visitors.

“Nothing brings people together like food – whether it’s an old favourite or a new and exciting dish – and Auckland has some of the best food in the world. Iconic Auckland Eats is the perfect way for locals and visitors alike to spread the word by nominating the dishes they love the most in Tāmaki Makaurau.”

The final top 100 list will highlight not only delicious meals but also the unique stories, people, and cultural heritage behind them.

Two long-standing favourites—Depot’s Fish Sliders and the Strawberry Lamington from Sugar at Chelsea Bay—have been on the list since the event’s inception in 2020.

A panel of judges, including Annie Dundas, Destination Director at Tātaki Auckland Unlimited, and Mark Gregory, co-owner of Restaurant Hub, will help curate the list.

A guest judge is yet to be announced.

The hospitality industry plays a significant role in New Zealand’s economy, with the restaurant and café sector contributing $7.8 billion in the year ending March 2024.

For locals eager to showcase the Hibiscus Coast’s best dishes, this is a chance to help put favourite eateries on the Auckland-wide map.

Nominations can be submitted at aucklandnz.com/iconic-eats until 4 pm on 5 March 2025.

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