Locals and travellers alike will enjoy a fresh take on Air New Zealand’s in-flight safety as Kiwi basketball star Steven Adams stars in the airline’s 23rd safety video, Every Point Counts.

Known for his powerful on-court skills, Adams joins a group of young New Zealanders in a friendly game of basketball, set against some of New Zealand’s scenic coastal and urban backdrops.

The video opens at the picturesque Orewa beach, showcasing New Zealand’s Pōhutukawa trees and sparkling waters.

It then transitions to a vibrant outdoor court, where Adams encounters a group of kids who are thrilled as he effortlessly lands a full-court shot.

The scene quickly builds, shifting from a beachside game to a stadium setting as Adams’ friendly competition with the young players continues.

Air New Zealand’s Chief Executive Greg Foran expressed excitement over Adams’ participation, noting his inspiring journey from Rotorua to the global basketball stage as a fitting example for the video’s theme.

“We’re thrilled to have Kiwi icon Steven Adams join the Air New Zealand safety video whānau,” Foran shared.

“His rise from Rotorua to international basketball has inspired fans to chase their dreams, making him a perfect fit.”

Foran added that the video’s approach aims to balance safety with entertainment, a signature feature for Air New Zealand.

“An engaging safety video is what our customers expect, and basketball gave us the perfect angle for fun, interactive content,” he said.

Observant basketball fans will enjoy subtle nods to the sport, including references to LeBron James and New Zealand’s growing enthusiasm for basketball.

The new safety video debuts as the holiday season approaches, promising a memorable experience for Air New Zealand’s passengers on upcoming flights.

Watch the video.