Police are asking for help to find 16-year-old Alyssa, who has been reported missing from the Dairy Flat area.

She was last seen yesterday afternoon wearing a maroon hoody with a white zip.

Alyssa is described as being between 160cm and 170cm tall, with brown hair and green eyes.

She is known to spend time in Dairy Flat, Hobsonville, and Flat Bush.

Police and her family have concerns for her welfare and want to locate her quickly.

For Coasties, this is close to home, and locals are being urged to keep an eye out in the Hibiscus Coast and surrounding areas in case Alyssa has travelled north.

If you have seen Alyssa, or have information that may help, please call 111 immediately and quote reference number 250905/0579.

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