Hibiscus Coast locals spend long summer days outdoors, and a new national survey shows sunburn is still common across New Zealand.

The 2025 National Skin Cancer Survey found 64% of adults reported at least one sunburn last summer.

About 26% reported a severe sunburn, defined as pain lasting two or more days or blistering.

The survey sampled 2,198 adults aged 18 and over.

Rates were highest among 18 to 24 year olds.

In that group, 87% of females and 77% of males reported sunburn.

More than one-third reported more than three sunburns over the summer.

“Sunburn is an important risk factor for melanoma development, so these high rates are concerning,” said Dr Bronwen McNoe, lead author from the University of Otago.

The survey points to gaps between what people know and what they do.

Many people spend time outdoors during peak ultraviolet hours. Fewer consistently use effective sun protection.

It also found misconceptions.

Only 4% correctly identified the ultraviolet index level at which sun protection is recommended.

Nearly one-quarter believed a suntan protects against melanoma and other skin cancers.

Around one-third believed SPF50 sunscreen does not need to be reapplied as often as SPF30, or that a cap provides adequate protection.

Attitudes toward tanning remain common.

Half of respondents said they like to get a suntan.

About 43% believed a tanned person looks healthier.

Support for government action was strong.

Between 82% and 90% supported investment in prevention, including SunSmart programmes, public education campaigns, more shade in public spaces and schools, and stronger sun protection policies in schools and workplaces.

“The high level of public support provides a clear mandate for increased, sustained and coordinated investment in skin cancer prevention,” said Dr McNoe.

Seen something local we should cover?

Let us know at [email protected]