Good news Coasties, Tourism continues to be a cornerstone of New Zealand’s economy, with international visitors spending a remarkable $16.9 billion in the 12 months leading to March 2024.

This marks a return to pre-pandemic levels, nearly matching the $17.2 billion recorded in 2019.

The latest Tourism Satellite Account (TSA) data released earlier this week by Stats NZ underscores tourism's position as New Zealand’s second-largest export earner.

Total tourism expenditure reached an all-time high of $44.4 billion, reflecting a robust 14.6% growth from the previous year.

This surge highlights the sector’s recovery and expansion post-pandemic, reinforcing its role in supporting economic growth, creating jobs, and sustaining vibrant communities across the country.

"International tourism is absolutely crucial for New Zealand’s economy, and the data released today proves this," says René de Monchy, Chief Executive of Tourism New Zealand.

"Spending by international visitors drives growth, supports businesses, creates employment, and makes our cities and towns vibrant."

While the numbers reflect a steady recovery, de Monchy emphasised that there remains room for growth.

“New Zealand’s tourism industry has the capability and capacity to welcome more international visitors who will help to grow New Zealand’s economy," she adds.

Tourism New Zealand’s strategy focuses on nurturing year-round tourism, particularly during off-peak seasons.

“We are working to create a sustainable tourism sector that thrives 12 months a year, providing stable jobs and creating lasting memories for visitors,” says de Monchy.

A key part of this effort is a new campaign in Australia, designed to encourage short-term arrivals during the upcoming Autumn season.

In addition to its economic contribution, tourism supports over 300,000 jobs across the country, with 1 in 9 New Zealanders directly or indirectly employed in the sector.

The TSA data reveals that total international visitor arrivals reached 3.2 million in the year ending March 2024, a significant 44.8% increase from the previous year.

Australia, the USA, China, the UK, South Korea, and Germany are New Zealand's top six holiday markets, making up the largest portion of international visitor spend.

The tourism sector’s ongoing success is a testament to the resilience and potential of New Zealand's tourism industry.

With continued support and targeted campaigns, it’s poised to remain a driving force in the country’s economic future.

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