It’s been just over a year since University of Auckland law student Jean-Luc Ellis and two friends founded WasteXpert, a start-up focused on diverting construction and demolition waste from landfills.

In that short time, the WasteXpert team has turned their passion for sustainability into tangible results, gaining recognition for their innovative approach.

Ellis, alongside co-founders Max Lawton and Logan Soole, started WasteXpert with a vision to revolutionise waste management within the construction sector.

The team developed a software platform, WasteX, which tracks, analyses, and reports waste data in real time.

This technology helps contractors streamline waste management, reduce costs, and minimize their environmental impact.

The start-up’s efforts caught the attention of major partners like Auckland Council, as well as key stakeholders across the industry.

WasteXpert’s commitment was further recognised when they won the Velocity $100k Challenge in 2023, providing the financial backing and industry validation needed to fuel their growth.

The WasteXpert team: Logan Soole, Jean-Luc Ellis and Max Lawton

This week, Ellis was honoured with the prestigious University of Auckland Blues Award for Most Meritorious Innovation, acknowledging his team’s contribution to sustainable practices.

The award, given to outstanding individuals in various fields, underscores WasteXpert’s success in disrupting a traditionally wasteful industry.

Innovative Approach and Industry Impact

The construction industry is known for its high waste output, with much of the debris ending up in landfills.

WasteXpert’s software and consulting services offer an alternative, guiding clients on waste separation and diversion to reduce their carbon footprint.

“The typical way of doing things increases the industry’s carbon footprint,” Ellis explained.

“We offer contractors a way to combat inefficiency, save money, and reduce emissions and waste.”

The team currently monitors waste on over 20 projects, with real-time data tracking being a game-changer for their clients.

“Being adaptable has allowed for quick changes to ensure our solutions always maintain value for customers,” he added.

Jean-Luc says convincing contractors to explore new waste management methods has required persistence and adaptability.

A Bright Future for WasteXpert

Winning the Velocity $100k Challenge was a significant milestone for WasteXpert, boosting their resources and morale.

Ellis sees this as just the beginning: “Over the next year, we’ll develop version two of our software platform, continue to grow, and begin our expansion into the UK and European markets.”

The WasteXpert team is now focused on securing additional funding, engaging with investors and venture capital firms to support their next phase of growth.

With their entrepreneurial mindset and adaptability, Ellis and his team are poised to make a substantial impact on the global stage.