Most small businesses on the Hibiscus Coast advertise to win new customers, yet many don’t know which channels actually bring them in.

Here's a quick test.

When someone calls to buy a gift voucher, does your team ask the single most important question: “What made you call us today?”

If not, you’re spending in the dark. Stop guessing and start growing.

Digital channels like the Hibiscus Coast App and social platforms make tracking straightforward.

Many other formats don’t.

Advertising where “everyone else does” is a herd effect that can drain budget.

Treat marketing like stock or suppliers. It’s an investment, so it needs proof it pays.

What to track every time

Capture the source on every enquiry.

Ask “How did you hear about us?” on calls, contact forms, and at the counter.

Log answers in a simple spreadsheet or your POS notes.

Tally phone calls, emails, website visits, and walk-ins by source each week.

Don’t chase perfect. Consistent beats complex.

What the numbers unlock

You’ll see which channels bring first-time customers and which drive repeat visits.

Shift spend from weak performers to the few that deliver.

Your team will learn which headlines and images earn clicks and calls.

Over a quarter, this lowers cost per lead, smooths bookings, and gives clear yes or no answers on where to show up next.

When you know where customers come from, you stop marketing blind and grow on purpose.

Your local attention platform

The Hibiscus Coast App is a dedicated, trackable, hyperlocal way to reach people nearby and see what converts.

40,892 active Auckland users, including 5,000+ on the Hibiscus Coast, and 52,256 unique readers across New Zealand.

We remove the hassle of digital ads, reduce your workload, and raise your visibility.

The audience are local professionals, homeowners, and families with real spending power.

They invest in services, shopping, dining, fitness, and family activities.

The 40+ age group is our largest segment, with strong buying power and a bias to support local.

We can partner with you on a targeted plan that gets your business noticed by the right people every day.

If you want a simple plan that reaches locals and keeps your brand visible around the clock, let us help you build a campaign on the Hibiscus Coast App.

Two things you can do today

1). Start your free marketing health check

Takes 2 minutes.

Start your free marketing health check

2). Contact us to plan a simple campaign

Tell us your goal. We will map the next steps.

Contact us