Continuing from last month’s discussion on vehicle expense claims for sole traders and partnerships, this article focuses on companies .Understanding Company Vehicles and Fringe Benefit Tax (FBT)A company is a distinct legal entity as such, when a company provides a benefit to an employee or shareholder-employee – such as the use of a company-owned vehicle for private purposes – that benefit is typically subject to Fringe Benefit Tax (FBT).What is FBT?In simple terms, FBT is a tax applied to non-cash benefits that employees (including shareholder-employees) receive as part of their employment.The FBT cost is typically the equivalent of getting the value of the benefit as extra salary or wages.Who is Responsible for Paying FBT?The obligation to pay FBT lies with the employer not the employee.Business vs. Personal Use of Company VehiclesIf a company vehicle is used exclusively for business purposes and is not available for private use, FBT does not apply.However, Inland Revenue takes a strict stance: if a vehicle is available for private use – even if not actively used for personal trips – it is deemed to be a fringe benefit.Notably, commuting between home and work is classified as personal use with some exemptions.Work-Related Vehicle ExemptionThere is an exemption for certain work-related vehicles, such as utes and vans.To qualify, the following conditions generally apply:The vehicle must be sign-written with the company’s name.It should be designed or modified primarily for business tasks (e.g. carrying tools or equipment).The vehicle use must be for more than carrying passengers and relate to the business tasks.Personal use must be restricted via a formal, written directive to the employee, stating that the vehicle is not to be used privately. Minor deviations in travel for private purposes is allowed.Opting Out of FBTCompanies that own fewer than two vehicles and do not provide any other fringe benefits may elect to opt out of FBT.In this case, vehicle use is treated similarly to sole trader arrangements, where expenses (including depreciation and interest) and GST can be claimed based on the actual business use percentage.Maintaining a logbook for three months is the normal proof of the percentage.Reimbursing Employees for Personal Vehicle UseAn alternative to providing company vehicles is to reimburse employees (including shareholder-employees) for the use of their private vehicles.This can be done via:Mileage (Km) rates, based on IRD-approved rates, which may offer better tax efficiency, due to the rates been generous.Cost-based reimbursements, calculated using actual vehicle expenses proportionate to business use.Key Considerations for Small CompaniesFor closely held companies, determining whether a vehicle should be owned by the company or retained privately is an important strategic decision.To minimise FBT exposure:Restrict vehicle use for business-only purposes (though this may not always be practical)Use personally owned vehicles and reimburse mileage.Disclaimer.This article is intended for general informational purposes only and does not constitute legal, financial, or tax advice.While care has been taken to ensure the content is current and accurate at the time of publication, tax legislation and Inland Revenue (IRD) guidance may change over time.Readers are strongly advised to consult with a qualified tax professional or accountant before acting on the information contained herein, especially in cases involving complex or unique business circumstances.DHCA assumes no liability for any loss or damage arising from reliance on this information.At David Hooper Chartered Accountants, we help local businesses make smart financial decisions. Get in touch today at [email protected] or call 09 421 1635.

A good case study doesn’t just tell a story. It builds belief.For businesses on the Hibiscus Coast, where word travels fast, a well-written case study can do more than any polished pitch. It shows people what you’ve actually done, not what you say you can do.At its simplest, a case study walks through how you helped a real customer solve a real problem. It spells out what wasn’t working, what you did to fix it, and what happened next.There’s no fluff. No theory. Just results. And that’s what makes it so usefulwh, ether you’re trying to land new clients, train your team, pitch for funding, or simply build trust in your community.Why case studies workBig companies use case studies to win contracts or train their sales teams. But for small businesses, they’re even more valuable.They help you:Build trust quicklyShow the outcomes you deliverStand out from competitorsLet others do the talking for youAnd here on the Hibiscus Coast, where people like to buy from those they know or have heard good things about, real stories from real customers carry real weight.Where to use themWhenever you’ve had a great result, consider turning it into a case study. That might be a strong project win, a successful launch, or a client who saw a big shift thanks to your help. Capture it while it’s fresh and use it to your advantage.You can share it:On your websiteIn sales conversationsAs social media postsIn your email newslettersAnd don’t overlook your directory listing on the Hibiscus Coast App. Instead of writing a generic blurb, you can highlight a real success story. A short teaser and a link to the full case study gives people a reason to trust you and a reason to choose you.They also work brilliantly in ads. Use a strong result as the headline, add a client quote, or shape the whole ad around the story. When locals see something real, they pay attention.How to write oneStart with a customer who’s genuinely happy and has a measurable result. Interview them, write up their experience, and keep it clear and relatable.Here’s a simple structure that works:Title: Make it about the result (e.g. How We Grew Bookings by 50%)Overview: Who the client is and what they doThe Challenge: What wasn’t workingThe Solution: What you didThe Results: Numbers, outcomes, or specific changesClient Quote: Something genuine from themVisuals: Charts, screenshots, or photosTakeaways: What others can learnAim for one or two pages. Keep it skimmable but useful. Get your client’s sign-off before you publish it and update it down the track if results improve.If you’re putting your case study online, structure it so it’s easy to read for both people and AI. Use clear headings, simple language, and keywords your ideal customers might search on Google, LinkedIn, or tools like ChatGPT. Then share it via email, socials, or even in one-on-one conversations.Nothing builds trust like real results.A good case study keeps working long after the job is done. It can start conversations, win new clients, and quietly prove that you know what you’re doing.If you’ve helped someone get a great outcome, don’t let that story go to waste.

Running a small business often means using your car for both work and personal errands.Navigating the tax rules for vehicle expenses in New Zealand can be confusing.For Sole Traders and PartnershipsBusiness vs. Personal Vehicle UseBusiness use vs. private use: You can only claim business-related vehicle costs.Any personal use of the car is not tax-deductible.This means trips like driving to meet a clients count as business use, while driving your kids to school is private use.Importantly, commuting from home to your regular workplace is considered personal travel, not business use, even if you’re driving to your business office each morning.100% business or mixed use: If you have a vehicle used exclusively for business (and not for any private trips), you can claim all of its running costs as business expenses.Most small business owners use the same car for both work and personal purposes.In that case, you’ll need to split the costs between business and private use and only claim the business portion.Keeping a Logbook: Tracking Business UseA vehicle logbook is only required for 90 days (about 3 months) to establish your usage pattern, and then you can use that information for up to three years as long as your usage doesn’t change significantly (say 20% as a guide).What to record: Date of the tripOdometer readings (start and end, or at least total distance)Distance travelled for that tripPurpose of the trip (business or personal reason)Two Ways to Claim Vehicle Expenses (for Sole Traders)Actual Costs MethodMileage Rate MethodMethod 1: Actual Costs MethodHow it works: Under the Actual Costs method, you claim a percentage of all the actual expenses of running your vehicle, based on your business-use percentage.Expenses include all running costs, interest on loans, depreciation or lease costs if you lease the car.Method 2: Mileage Rate Method (IRD Kilometre Rates)How it works: You need to record every business trip for the year.Once you have the total business kilometres, you simply multiply that by the IRD’s rate for your vehicle.Tiered rates: The IRD’s mileage rates are tiered to be fair for both low and high mileage drivers. There are two tiers:Tier One rate: This rate applies to the first 14,000 km of travel per year (this is total km the vehicle travels, not just business kms.Tier Two rate: This lower rate applies to any travel beyond 14,000 km in the year.No double dipping: If you use the Mileage Rate method, remember that the per-kilometre rate is all-inclusive.Note that GST can be claimed (including vehicle purchase) if using the actual cost method, but not for the mileage method.The table of rates for the 2024-2025 income year.DisclaimerThis article is provided for general informational purposes only and does not constitute legal, financial, or tax advice.While every effort has been made to ensure the accuracy and relevance of the content at the time of publication, tax laws and Inland Revenue (IRD) policies are subject to change.Readers are strongly encouraged to consult a qualified tax advisor or accountant before making decisions based on this information, particularly where unique circumstances or complex business arrangements are involved.DHCA accepts no liability for any loss or damage arising from reliance on the information contained in this article.At David Hooper Chartered Accountants, we help local businesses make smart financial decisions. Get in touch today at [email protected] or call 09 421 1635.

AI is changing how people find businesses like yours—especially when they're ready to buy.And if you're not prepared, your business could be left out of the conversation entirely.Let’s break it down.AI Is Now Answering Questions DirectlyWhen someone searches online, Google and other platforms are starting to show AI-generated answers right at the top, called “AI Overviews.”These summaries scan the web and try to answer user questions instantly, often without users needing to click on a website.So if your business isn’t part of the content AI pulls from, you might not be seen at all.What That Means for Your BusinessTo stay visible in this new search environment, your business needs two things:Content that clearly and directly answers questions people ask.A presence in trusted sources that search engines and AI tools rely on.In short: be findable, be credible, be helpful.The New Rules of Getting Found1. Be Super SpecificInstead of saying "we do repairs," say "we fix cracked iPhone screens in 30 minutes." Specific, useful content is more likely to be chosen by AI to answer search queries.2. Share Unique InformationGot glowing reviews, local awards, or interesting stats about your services? Share them. AI favours original, verifiable information that builds trust.3. Answer Real Customer QuestionsWhat does it cost? Do you offer emergency service? Are estimates free? Create content that answers common questions clearly. This is the kind of material AI prefers to surface.4. Keep Your Info FreshStale or outdated content gets overlooked. Regularly updating your website or listings signals that your business is active and relevant.5. Get Mentioned ElsewhereWhen your business is referenced by other local websites, community groups, or news outlets, it strengthens your online credibility. Something AI and search engines take seriously.Why Local Directories Matter More Than EverAI and local search engines rely on multiple data sources to verify and recommend businesses.Well-structured local directories are one of those trusted sources.Credible Signals: Local directories provide structured business data—like your name, address, and phone number—which helps AI verify you’re a legitimate business.Visibility Advantage: If you're listed and your information is consistent across sources, your chances of being included in local AI-driven results improve.Reviews Make a Difference: Positive directory reviews influence trust signals, which may affect how AI tools prioritise your business.How the Hibiscus Coast App Gives You the EdgeA directory listing on the Hibiscus Coast App isn’t just about local exposure.It supports your visibility in AI-powered search tools too.Structured & Searchable: The app functions as a local directory with clearly formatted business information that can contribute to your overall online discoverability.Community Credibility: When locals interact with your business through the app, and when that activity is reflected online via mentions or reviews—it helps build trust signals used by search engines and AI systems.Accurate Business Info: Each listing provides consistent details that support verification and help your business rank more reliably in local searches.Even better: every listing is built to perform. These are more than just name-and-number entries.They're branded profile pages, like mini landing pages, designed to convert high-intent local searchers into real customers.And because listings are optimised for AI, humans, and Google, your business is well-positioned to be found, trusted, and chosen.The Bottom LineIf your business isn’t visible in local directories and doesn’t have helpful, searchable content, AI-powered search tools are far less likely to find and recommend you.Which means your next customer might not either.That’s why starting with a high-quality directory listing on the Hibiscus Coast App is so important.It builds a strong digital foundation.Making sure you’re findable, trusted, and ready to be discovered by both AI and your local community.And once you're visible, it opens the door to even more powerful ways to reach locals, from targeted exposure to high-visibility ad placements—because being found is just the beginning.Ready to take the first step?Get started with the Hibiscus Coast App and make sure AI—and your next customer—finds you next.

In today’s job market, staff turnover has become a regular challenge. Once-stable workforces are shifting, and with that comes a cost – one that goes well beyond simply swapping one salary for another.Yes, rising wages are a reality. Many employees expect pay rises due to inflation and increased living costs. Employers, still recovering from COVID impacts and supply chain issues, may feel squeezed. But here’s the critical question: can you afford not to meet a pay rise request?The true cost of replacing a staff member is much higher than many realise. Depending on the role, replacing someone can cost 30-50% of their annual salary – and that’s for mid-level staff. For senior or highly specialised roles, the replacement cost can be up to four times their annual salary before the new hire is fully effective.What Makes Replacing Staff So Expensive?Many of the costs are hiding in plain sight. Here are just some of the direct, often unavoidable expenses:Advertising the roleRecruitment agency feesScreening and background checksPsychometric testingTemporary staff or contractors to cover the gapRelocation costs or recruitment incentivesExternal training for the new hireAnd that’s just the beginning.There are also substantial indirect costs that affect time, morale, and productivity:Hours spent by management and team members on recruitment tasksClient handovers and introductionsOnboarding, training, and supervision of the new recruitReplacement of equipment and workspace setupReduced output during the transitionDisruption to team dynamics and moraleLoss of institutional knowledge and potential customer relationshipsThen there’s the emotional and performance toll. Remaining staff may feel overburdened or anxious. Productivity often drops – not just because someone is leaving, but because they may have mentally checked out well before their last day.A Costly Trade-OffSo, when a team member earning $70K asks for a raise to $75K, it’s tempting to say no. But if that refusal triggers a resignation, you may find yourself paying far more than $5K to replace them – both financially and culturally.Final ThoughtsRather than viewing pay rise requests as a threat to your bottom line, consider them a potential investment in stability. Sometimes the cheapest, most efficient move is to retain the staff you already have – especially if they’re performing well.Of course, there’s another solution altogether: create a workplace so engaging and rewarding that no one wants to leave. Let me know if you’d like to talk more about this, or any other, business management topic. I’m happy to help.

Only around 50% of new businesses survive more than five years, and just one-third make it to ten.So what’s the one thing you can do to help ensure your business is sustainable?Create a clear, actionable growth strategy.A growth strategy is more than a vision for success.Without a concrete plan, you risk stagnation—or worse, losing ground to competitors.Rob Beiderman, writing for Entrepreneur Magazine, outlines a seven-step process for building a successful growth strategy.Here’s a summary of his approach, along with a few of my own thoughts based on real-world experience:1. Establish Your Value PropositionWhat sets your business apart? What makes customers choose you over competitors? Your value proposition should be crystal clear. Focus on the unique benefit you offer – and don’t dilute it by trying to be everything to everyone.2. Identify Your Ideal CustomerYou started your business to solve a problem. Who exactly are you solving it for? Make sure you’re targeting the right audience. The clearer your focus on your ideal customer, the better your chances of sustainable growth.3. Define Your Key IndicatorsYou can’t improve what you don’t measure. Identify the key metrics that drive your business and track them consistently. Growth should be measurable, and your key performance indicators (KPIs) are essential – not just for tracking progress, but for making smart decisions.4. Strengthen Your Revenue StreamsTake a close look at how your business makes money. Are your current revenue streams performing well? Could they be improved? Are there new opportunities worth exploring? More revenue doesn’t always mean more complexity – it’s about smart, strategic refinement.5. Learn from the CompetitionYour competitors may be succeeding in areas where you’re not. Study what they’re doing differently. What’s working for them? Why? It’s not about copying – but about understanding different strategies and deciding what could work for your business.6. Play to Your StrengthsInstead of focusing all your energy on fixing weaknesses, ask: what are we great at? Build on your strengths and create opportunities where those strengths give you a competitive edge.7. Invest in TalentYour team is key to growth. Hire people who believe in your business and align with your values. Be frugal where it counts – but never cut corners when it comes to building a strong, motivated team. The right people are your most valuable long-term asset.What’s striking is how often these principles come up in conversations with clients.It’s reassuring to see that these common-sense approaches are also backed by strategic thinking.But remember: growth strategies aren’t one-size-fits-all.Every business is different, and your strategy should reflect that.While you can draw inspiration from others, blindly copying another company’s playbook won’t deliver sustainable results.A tailored growth strategy – designed specifically for your business and your customers – is what truly drives success.If you would you like to discuss this in greater depth, please feel free to get in touch. I’d love to hear from you!

Each week, I oversee the steady production of content that keeps our digital platform fresh and engaging.Over the course of a month, that adds up to well over 100 unique pieces—delivered consistently, day in and day out.Most are local news stories between 350 to 500 words.But we also craft customer emails, write compelling ad copy, highlight customer success stories, post to social channels, and send push notifications designed to drive action and clicks.Am I a natural wordsmith?Not at all.If anything, I suspect I might have a touch of dyslexia—though I’ve never been formally diagnosed.But here’s what I do know: consistency wins every time.That belief comes from years of experience in content and media across different cities around the world.To manage this volume, we’ve built tools and systems that streamline planning, writing, editing, and publishing.That structure gives us the freedom to stay focused on what matters most: delivering relevant, high-quality content every single day.Success in content isn’t about being the most eloquent writer in the room.It’s about knowing your audience.Understanding what they care about—and what they’ll scroll past.Then showing up with that content, day in and day out.No fluff. No guesswork.Just sharp focus and relentless delivery.At the Hibiscus Coast App, that’s how we’ve built trust and traction—by showing up every day with stories locals actually care about.Are we perfect?Heck no.But we are organically getting better every day.Want to build momentum with your own content?Start with this: consistency over perfection.Nail that, and you won’t lose.

The Government has introduced the Investment Boost initiative as part of Budget 2025.This new policy allows businesses to claim an immediate 20% tax deduction on the cost of eligible new assets.To qualify, assets must be new to New Zealand—either brand new or previously unused within the country.Eligible assets include assets such as commercial and industrial buildings, plant and machinery, equipment, and work vehicles.This does not apply to residential buildings and fixed-life intangible property (e.g. copyrights, trademarks, or land-use rights).This incentive applies to qualifying assets purchased on or after 22 May 2025, with deductions claimable in your income tax return for that income year.E.g. Buy a $80,000 vehicle on 31 March and claim an expense of $16,000 in that year plus normal depreciation.You may want to plan ahead as I expect a lot of purchases timed for March 2026 which could lead to stock shortages.The deduction reduces the cost price for calculating depreciation.For example:If your business acquires a qualifying asset for $100,000:You may immediately deduct $20,000 under the Investment Boost.The remaining $80,000 is added to your depreciation schedule and depreciated as normal.This results in a front-loaded tax benefit, reducing taxable income earlier and improving after-tax cash flow.KiwiSaver Changes – Contribution Rates and Eligibility UpdatesSeveral key changes to KiwiSaver will affect both employers and employees:Contribution Rates Increasing:From 1 April 2026, the default employer and employee contribution rates will increase from 3% to 3.5%.From 1 April 2028, they will rise again to 4%.Employees may opt to remain at the 3% rate temporarily from 1 April 2026, with applications open from 1 February 2026.Expanded Eligibility:From 1 July 2025, 16- and 17-year-olds will be eligible for government KiwiSaver contributions.From 1 April 2026, employers will be required to contribute for enrolled employees aged 16 or 17.Full Budget 2025 details are available at: budget.govt.nzGovernment Contributions Adjusted:From 1 July 2025, the government contribution will reduce from 50 cents to 25 cents per dollar contributed, up to a maximum of $260.72 per year.Individuals earning over $180,000 per year will no longer qualify for the government KiwiSaver contribution.At David Hooper Chartered Accountants, we help local businesses make smart financial decisions—from asset planning to managing KiwiSaver obligations.Get in touch today at [email protected] or call 09 421 1635.

A solid marketing strategy is crucial for small businesses seeking growth.While building brand recognition is important, the primary focus should be on acquiring new customers and retaining existing ones.These elements lay the foundation for expanding your customer base, increasing sales, and ensuring long-term success.Effective Marketing Components for GrowthAn impactful marketing plan should incorporate key components that collectively drive business growth:1. Customer Engagement and LoyaltyBuilding lasting relationships with your customers is fundamental. Encourage repeat business and foster loyalty by engaging with your audience and making them feel valued. A loyal customer base doesn’t just return; they become advocates, helping attract new prospects through referrals.2. Lead GenerationCapturing potential customers' interest is the first step toward growth. Use targeted content to draw attention, gather valuable information, and guide leads through the sales process. Offering incentives like free resources or discounts can help convert interest into action.3. Market DifferentiationTo stand out, define what makes your business unique. Whether it’s exceptional customer service, innovative products, or community involvement, highlighting your unique value proposition is key to attracting your ideal customers.4. Compelling Content and CopywritingQuality content is vital in converting readers into customers. Whether it’s a blog post, email, or social media ad, your copy should grab attention, create interest, and encourage action. Craft messages that resonate with your audience’s needs and emotions, providing a clear next step for them to take.The Power of Digital MarketingDigital marketing offers small businesses powerful tools to target specific audiences and measure performance in real-time. Unlike traditional methods, digital platforms provide the flexibility to quickly adjust campaigns, ensuring better outcomes and more efficient resource use.Managing ExpectationsMarketing results take time, especially when it comes to building brand awareness or customer engagement. Set realistic goals and understand that consistent, ongoing effort leads to meaningful growth over time.Tracking Success with KPIs and the SMART FrameworkMeasuring success is essential to ensure your marketing strategy works. Key Performance Indicators (KPIs) such as website traffic, email open rates, number of views, clicks, and conversion rates provide valuable insights.The SMART framework offers a clear structure for goal-setting:Specific – Clearly define your goal.Measurable – Track your progress.Achievable – Ensure the goal is realistic.Relevant – Align it with your overall business objectives.Time-bound – Set deadlines for results.How Business Owners Can Implement This AdviceStart Small: Focus on one or two strategies at a time—like building a customer loyalty program or refining your website’s content with strong Call-to-Action (CTAs). Don’t try to overhaul everything at once.Use Affordable Tools: Take advantage of low-cost tools such as Mailchimp for email marketing, Canva for content creation, and Google Analytics for tracking website performance.Be Consistent: Marketing success requires regular effort. Set aside time weekly or monthly to review your strategy, track progress, and make adjustments.Measure Progress: Use the SMART framework to set clear, achievable goals for each marketing activity. Track performance and adjust based on what works best.For small businesses on the Hibiscus Coast, leveraging local platforms—like the hyper-local Hibiscus Coast App—can enhance visibility and connect with a highly engaged audience.A comprehensive marketing strategy blending branding, customer engagement, lead generation, and compelling content is essential for small business growth.Digital marketing provides the tools to measure and refine efforts for ongoing improvement.By setting clear, achievable goals and staying consistent, small businesses can achieve sustainable success.Remember, as the saying goes, "You can't manage what you can't measure."Ensuring every dollar spent on advertising and marketing is trackable allows you to assess its return on investment (ROI) effectively.This approach not only validates your marketing decisions but also empowers you to optimise your strategies for better outcomes.If you're navigating the challenges of local marketing or seeking fresh ideas, feel free to reach out. Townsquare Media is always open to a conversation and happy to offer guidance where we can.

We’ve all heard of the “elevator pitch” – a brief, persuasive summary of what you do, ideally delivered in under 30 seconds.But as we become more established in our businesses, we can sometimes fall into the trap of thinking this kind of pitch is only for newcomers or start-ups.That couldn’t be further from the truth.In reality, the elevator pitch remains one of the most valuable tools at any stage of your business journey.Whether you’re just starting out, pivoting, launching a new service, or looking to grow, being able to clearly and confidently articulate what you do – and why it matters – can open doors you didn’t even know were there.It’s not about reciting a script. A great elevator pitch is: • Clear and concise • Engaging and relevant • Natural, not robotic or salesyThink about it this way: if someone asked, “So, what do you do?” as the lift doors closed, would your answer keep them listening until the doors opened again?By the time you reach the 10th floor, the person beside you should understand your offering – and be interested in learning more.Even if you rarely find yourself in actual elevators, the idea is a metaphor.Opportunities to make an impression can happen anywhere: at networking events, business lunches, community gatherings, or even chance encounters in line for coffee. Being ready matters.Tips for Crafting a Strong Elevator Pitch1. Know Your GoalStart by being clear on what you want to achieve.Are you introducing your business? Promoting a new service? Attracting a strategic partner?You can create tailored versions of your pitch depending on the situation or audience.2. Focus on Solutions, Not Just ServicesDon’t simply list what you do.Instead, frame it around how you help. What problems do you solve? What outcomes do your clients or customers get from working with you?People remember stories and results, not job titles.Instead of saying: “I’m a plumber” …. say: “I help homeowners solve urgent plumbing issues quickly and reliably – so they can get back to normal without the stress and mess.”3. Highlight Your Unique Selling Proposition (USP)What sets you apart from others in your field? Is it your experience, your approach, your technology, or your values?This is your chance to stand out.Be authentic and confident about what makes you different.4. Engage with a QuestionA strong pitch invites conversation. End with an open-ended question that encourages a meaningful response.For example:
“How do you currently manage that aspect of your business?” or “Is that something you’ve come across in your industry?”Questions like these not only continue the dialogue but also show that you’re genuinely interested in the other person - not just pitching to them.5. Pull It All Together
Once you’ve written your pitch, read it out loud. Time yourself. It should be no longer than 30 seconds.Avoid jargon, clichés, or complicated explanations.You’re aiming for simple, relatable language that resonates.6. Practice Makes PerfectRehearse until it feels second nature. Say it to your mirror, record yourself on your phone, or test it on a colleague.The more you practice, the more naturally it will flow – especially under pressure.A Final TipAlways carry business cards or be ready to share your contact details.If your pitch lands well, make it easy for the other person to follow up.Want Help With Yours?Crafting the perfect pitch can be tricky—but it’s worth the effort.If you'd like help refining yours, or just want a fresh set of ears to test it on, feel free to get in touch. I'm always happy to help.

Cashflow is the heartbeat of any small business.Profit means little if you can’t pay the bills. For many New Zealand SME’s, especially those with seasonal swings or tight margins, managing cashflow is the difference between thriving and merely surviving.Here’s how to keep more money in your bank account (not just on your profit and loss report).1. Get Paid FasterSpeed up receivables:Invoice immediately – Don’t wait until “the end of the month”. Automate invoicing in Xero right after the job is done.Tighten payment terms – Consider 7 or 14 day terms instead of the standard 20th of the following month.Follow up consistently – Use invoice reminders or assign someone to follow up weekly.Tip: Use Stripe to let customers pay directly from the invoice — no excuses.2. Slow Down Payments (without Burning Bridges)Ease pressure on cashflow by managing supplier payments:Negotiate supplier terms – If you’re on 7 day terms, ask for 20 or 30. Reliable customers often get flexibility.Use your credit card wisely – Pay now using your card, then take advantage of up to 55 interest-free days.Stagger payments – Prioritise by due date, relationship importance and what’s due vs available cash.3. Forecast Like a ProA 13-week rolling cashflow forecast is one of the most powerful tools in any SME owner’s kit.Early predictions – know when cash is tight before it happens.Plan for GST and Provisional Tax – these bills are regular and predictable - build them in.Model 'what-if' scenarios – What happens if sales dip or you hire someone new?Tip: A simple spreadsheet can do the trick or there is forecasting software available.4. Boost Margins, Not Just Cut CostsImproving cashflow isn't always about trimming expenses — it’s also about improving what is earned per sale.Review your pricing – Are you charging enough to sustain your business?Drop low-margin jobs – Focus your energy where the money is.Consider package deals – Offer higher-value options, add-ons, or recurring options.5. Finance IntelligentlyExternal funding isn’t evil if it helps to smooth gaps or unlock growth.Tax pooling – use services like Tax Traders or TMNZ to ease the burden of provisional tax. Your accountant can set this up.Invoice finance – Get paid 80–90% of the invoice upfront to free up cash.Short-term loans – Useful for bridging seasonal gaps but ALWAYS check the interest and terms.6. Avoid the Common Cashflow KillersOverstocking – Inventory is just cash sitting around.Drawing too much – Don’t empty your shareholder current account too fast. Keep aside at least 25% for tax and 15% for GST.Late GST or PAYE – The penalties hurt. If you’re stuck, talk to IRD early about instalment plans.Buying vehicles and other assets which are more expensive than what is necessary or can be afforded. The funds to buy the assets ultimately come from profits and reduce the amount you can draw from your business.Final ThoughtCashflow is about good habits and clear visibility.Businesses that stay on top of their cashflow gain control, resilience, and room to grow.In today’s economic climate, that is your competitive edge.If you would like help with building a simple cashflow forecast or reviewing your payment terms, let’s talk.At David Hooper Chartered Accountants, we specialise in helping small businesses optimise their finances and improve cashflow. Get in touch today at [email protected] or call 09 421 1635.

Before someone picks up the phone, sends an enquiry, or walks through your door, they’ve already formed an opinion.Not based on a conversation with you—but on what they’ve seen online.Your website, your social media, your blog, your reviews.In short: your content.And whether you realise it or not, that content is speaking on your behalf.It’s telling a story about your business.The question is—what story is it telling?Trust doesn’t start with a smile at the counter or a friendly phone call.These days, it starts much earlier.It starts the moment someone Googles your name, spots you on the Hibiscus Coast App, or clicks through from a Facebook post.That’s where the relationship begins—and your content is doing the talking.Good content says, “We know what we’re doing.”It shows that you’ve thought about your customer, anticipated their questions, and made it easy for them to understand what you offer.That kind of clarity builds confidence. And confidence leads to action.You don’t need to write essays or produce slick videos.But the content you do put out—even something simple like a service page or FAQ—should feel clear, considered, and genuinely helpful.That’s what earns trust.It shows you care about making life easier for your customers.And when people feel understood, they’re far more likely to trust—and buy.For local businesses, content is also one of the best ways to stand out.You may not have the biggest budget, but if your content feels more genuine, more useful, and more human than the next option, you’ll often win—especially when customers are choosing between businesses that seem similar on the surface.And here’s the real beauty: content keeps working in the background.While you’re busy serving customers, it’s quietly doing its job—reassuring, informing, and nudging people closer to saying yes.Your content is often the first (and sometimes only) chance to show people who you are.But it’s not just about showing up—it’s about showing up well.Thoughtful, well-crafted content earns trust. The rest just adds noise.So make it count.Start with quality.Add clarity and warmth.And let your content reflect the real-world experience your business is known for.

Having trouble meeting your tax deadlines? A simpler solution is available.Instead of incurring penalties for missed or upcoming tax payments, you can take advantage of tax pooling.This approach lets you purchase overpaid tax amounts from other taxpayers.The purchased tax is then credited to your IRD tax account on the original payment date of the seller.Although a small interest fee applies—typically lower than the IRD rate—you avoid late payment penalties.The process is streamlined, requiring no credit application; however, it can be a bit complex, so we suggest consulting your accountant.Often, accountants can secure a slightly discounted rate for their clients.For example: If a tax payment due on 28 August 2024 is missed, you can purchase it from the tax pool to avoid penalties, with the payment deferred as late as mid-June 2025.Similarly, if a tax payment is due on 7 May 2025, you can finance it so that the deadline extends to as late as mid-June 2026.There are additional variations of tax pooling designed to improve business cash flow.Your accountant can explain which options best suit your needs.Only a limited number of tax pool providers are authorised by legislation and are subject to strict monitoring.Funds typically flow through entities such as The Public Trust Office to ensure the security of deposits.At David Hooper CA Limited, we exclusively partner with Tax Traders, enabling our clients to benefit from reduced interest charges.For more information, visit: https://home.taxtraders.co.nz/who-we-areLet us help you get your head above water and keep the monkey off your back.Get in touch today at [email protected] or call 09 421 1635.

As a landlord in New Zealand's residential rental market, you may be overlooking a significant opportunity to reduce your tax burden.Many landlords fail to take full advantage of depreciation claims on chattels—everyday items in a rental property that lose value over time.Understanding how this process works and keeping track of your assets could mean substantial savings.Here’s what you need to know.What Are Chattels and Why Is Depreciation Important?In the context of residential rentals, chattels refer to movable personal items that are not permanently fixed to the property.These can include:Furniture: Beds, sofas, wardrobes, and dining setsAppliances: Refrigerators, washing machines, microwaves, and hot water cylindersElectronics: Televisions, coffee machines, and other small devicesFit-out items: Carpets, curtains, and blindsDepreciation represents the loss of value in these assets due to wear and tear, usage, or obsolescence.For landlords, depreciation is more than just an accounting tool—it’s a way to reduce taxable income.By recognising the gradual decrease in value of these chattels, you can claim a deduction, effectively lowering the amount of tax you pay.How Depreciation Claims Work for Residential RentalsUnlike commercial properties, residential rental properties in New Zealand come with specific rules around depreciation:Building Depreciation Limitations: The structure of a residential property cannot be depreciated. However, chattels, which are items you provide to tenants for their use, are eligible for depreciation.Claiming Depreciation: If your rental property is furnished with items, you may be able to claim a portion of the cost each year. For example, if you provide a washing machine or a fridge, you can deduct the depreciation for these items from your taxable rental income.Depreciation Calculation: The Inland Revenue Department (IRD) has established guidelines and prescribed rates for calculating depreciation. These rates reflect how the value of each type of asset decreases over time, and they determine how much you can claim in deductions each year.Timing: It’s crucial to claim depreciation in the first year of ownership, as failing to do so means you cannot revisit past years for deductions. Once you opt out, you are deemed to have elected not to claim depreciation.For detailed IRD guidelines, you can check the official link here.The Bottom Line: Maximise Your Tax SavingsDepreciation claims on chattels provide a valuable tax deduction for residential landlords, acknowledging the natural wear and tear of everyday items.By understanding what qualifies as a chattel and following the IRD’s guidelines, you can reduce your taxable income and manage your tax liabilities more effectively.To take full advantage of these deductions, it’s important to maintain accurate records and stay updated on any changes to tax regulations.As tax laws can be complex, seeking professional advice is always a smart move.When done right, depreciation claims can be a powerful tool in your overall property management strategy.Note: This article is for informational purposes only and does not constitute professional tax or legal advice.At David Hooper Chartered Accountants, we help landlords maximise depreciation claims to reduce tax liabilities. Get in touch today at [email protected] or call 09 421 1635.

How much time do you lose during your day due to disorganisation?Perhaps you spend five minutes searching for a misplaced file, another five looking for an email that you know you kept "somewhere", and perhaps five more finding some other important piece of paper, lost in the piles of all the other pieces of papers on your desk (or the piles of electronic "stuff" on your computer).For desk, read workspace, office, tool-shed or whatever - these points apply to all workers whether fully desk-bound, or in a workshop, or out in the field.Being well organised isn't just an office "thing". It's essential for all workers, no matter their environment.All those five minutes add up - before you know it, you've spent an hour throughout the day looking for things you can't find.And that's just one day!Even if you only lose 5 minutes a day, that’s more than 20 hours in a typical working year.If you’re losing 15 minutes a day, that adds up to over 60 hours a year—a full week and a half—wasted!If your staff asked for an extra week and a half off on holiday, would you approve it?They already get 4 weeks annual leave and a growing number of statutory days as well – so another week or more’s “unauthorised absence” starts to hurt doesn’t it?Many people struggle with disorganisation, but here are a few simple tips that could help:Use a NotebookSomewhere to jot down all those things you think you'll remember during meetings and phone calls, but possibly don't.The modern staff member probably would say "use the Notes function on your phone".Either way, just do something!Think of all the mental energy you'll save by not have to remember everything in your head.Clear your deskIf there are files or papers on there that you haven't actually looked at for weeks, then the chances are you never will.But you don't have to throw them away - put them in a file in a drawer marked "Stuff to Read Later", and then see if you ever do.And see if your career is impacted at all if you don't.Create an Action AreaOn your desk, just the items you need right now, for the current task you're working on.Keep key items handyThe more often you use something, the closer to hand it should be.This covers everything whether it be a file, the printer, or your stapler!Arrange your workspace for usefulness, not for the way it looks.Use Digital Planners and SystemsPapers need to be organised and tidy, so to do electronic systems.Make use of the colour coding that comes with many programs, perhaps to separate key work tasks from personal errands for example; or to organise files into urgent, medium-priority and low-priority; or to sort and prioritise your emails.Make sure your electronic system is as tidy as your desk, or old fashioned filing cabinet - it doesn't matter whether you are searching for a physical piece of paper, or an electronic file you know you "put somewhere where you wouldn't forget it", the principles are the same.It doesn't matter what system you use - just use a system of some kind. You won't regret it!These are all pretty simple tips, but the amazing thing is that in this sort of discussion, it's usually the simple things that are the most effective.Remember, it doesn’t matter if you’re using a paper system or digital tools.The key principles remain the same:Keep your workspace clean and organisedUse the tools available to make your life easierKeep what’s essential within easy reachIf you don’t need something, get rid of it!By implementing these straightforward strategies, you’ll boost your efficiency and reduce time lost to disorganisation.If you'd like to learn more about how to streamline your business operations and increase efficiency, get in touch with Matchbox Consulting.Let’s chat over coffee about how we can help your SME thrive.Contact us today at www.matchboxconsulting.co.nz

Most small businesses struggle to stand out.There’s competition everywhere, and finding a way to connect with customers isn’t always easy.But one approach that works time and time again is storytelling.Storytelling isn’t just about marketing—it’s about making people remember you, trust you, and choose you over someone else.People connect with stories far more than they do with facts and figures.A great story helps turn a small business into a brand customers genuinely care about.Why Storytelling Works (And Why You Should Care)People make decisions based on emotion first and logic second.A compelling story taps into that emotional side—it makes your business feel real, relatable, and worth supporting.Think about a local café that shares its journey of sourcing ethically grown beans or a gym owner who started their business after overcoming their own fitness struggles.These stories create deeper connections and make customers feel part of something bigger than just a transaction.What Makes a Great Business Story?A good story doesn’t need to be complicated—it just needs to be real.Here are a few key elements that work:Why You Started – What inspired your business? Was it a passion, a problem you wanted to solve, or a gap in the market?Your Values – What does your business stand for? Customers are drawn to businesses with values that align with their own.The People Behind It – Who are you? Sharing your journey, challenges, and motivations makes your business more relatable.Customer Stories – Real examples of how your business has helped people add credibility and build trust.How to Use Storytelling in MarketingOnce you have a solid story, use it across different marketing channels:Website & About Page – Introduce visitors to your story, not just your services. This helps them connect with your brand.Social Media – Share behind-the-scenes moments, customer testimonials, and updates that reinforce your business’s journey.Emails & Newsletters – Instead of focusing solely on promotions, use storytelling to engage your audience and build loyalty.Advertising & Branding – A strong brand story should be reflected in everything from your visuals to your messaging.The Bottom LinePeople may forget what you sell, but they won’t forget how your story made them feel.Small businesses that embrace storytelling create stronger customer connections, build loyalty, and stand out in a crowded market.New Zealand has some fantastic examples of businesses using storytelling to connect with customers, build loyalty, and stand out in the market.Here are just two Kiwi examples that showcase the power of great storytelling:Pic’s Peanut Butter – From Garage to Global SuccessPic’s Peanut Butter has an inspiring founder-led story.Pic Picot started making peanut butter in his garage, and through sheer passion and word-of-mouth, it became a globally recognised brand.Their storytelling focuses on their humble beginnings, their commitment to natural ingredients, and their quirky, down-to-earth brand personality, making them highly relatable to customers.https://www.picspeanutbutter.com/about-usAllbirds – Sustainable InnovationAllbirds, the Kiwi-founded footwear brand, has built its entire brand around sustainability.Their story focuses on the journey of creating a shoe made from natural materials, their commitment to reducing carbon footprints, and their ongoing innovations in eco-friendly fashion.Their storytelling isn't just about selling shoes—it's about making consumers feel like they're part of a movement toward a more sustainable future.https://www.allbirds.co.nz/pages/our-storyOh, and here’s another one ...a little bit closer to home.

If you missed part 1 and 2 from previous months, don't hesitate to call MTF Silverdale now, or review previous month's articles under this segment of the Hibiscus Coast App. PPSR The Person Property Securities Register (PPSR) is a list of all high value items that Kiwis own, along with any lender that are currently using them as security. It exists so that MTF, as well as other lenders, can tell if another lender has a security interest over an asset that you may own or are looking to purchase on finance or to raise fund on that asset. Principal The principal is the total amount that you borrow, at the start of the loan. It does not include the interest - this is calculated and charged separately. Security When you apply for personal or business finance, you may need to provide an asset - like your car, home, or business equipment - as "security" for the loan. This means that if you don't make your payments, the lender has the right to repossess the asset. This gives the lender more confidence and lowers their risk, which can make them more comfortable offering the loan. In most cases, MTF use the vehicle you're purchasing as security. Settlement Loan settlement is paying back the total amount you owe - like settling your tab! Shortfall Insurance shortfall is something that we all want to avoid. It happens when your vehicle gets written off, and the amount your insurance company pays out is less than the amount you have left on your loan. There are ways to avoid this kind of problem, give us a call on 09 4210335 if you'd like it explained further. Terms The terms of a loan set out the agreement between the lender and the borrower, and both parties must agree to the terms before a loan can be legally binding.It's vitally important you understand the terms of a loan before signing, and the lender is legally obliged to ensure you understand before a loan can be written. Waiver If you waive something, that means you decide not to enforce it or use your rights to it. When MTF say "Waiver" we are normally taking about our Payment Waiver product, an optional protection that you can choose to include in your loan. When we offer a payment waiver, we are saying: "We know that we have signed a contract with you, but if this specific thing happens, we are not going to enforce the contract. "For example, if your payment waiver includes redundancy cover and you are made redundant then we will waive your repayments while you get back on your feet. Was the above useful? We hope this has helped you to cut through the jargon - it's important to us that you understand the language and feel comfortable and confident about your lending. If we've missed something, or there's another term you'd like to know more about, please call in and talk to us or give us a quick call. You are protected by responsible lending laws. Because of these protections, the content above is not regulated financial advice. This means that duties and requirements imposed on people who give financial advice do not apply to this content. This includes a duty to comply with a code on conduct and a requirement to be licensed. Now that you have a better understanding of borrowing money, why not contact MTF Silverdale by either emailing us at [email protected], call us, or pop into our office for a chat to get pre-approved for your next purchase or financial need.

No matter what the circumstances, small to medium sized businesses are just like humans – they need to adapt to survive.And whilst just a few years ago, Artificial Intelligence (AI) may have seemed out of reach, or probably totally irrelevant to SMEs, it’s now time to jump on board!AI offers powerful tools to help businesses streamline operations, improve customer satisfaction, and drive growth.Here’s a few examples….Boosting Efficiency and Productivity, Reducing CostsAI-powered tools can automate repetitive tasks, freeing up employees to focus on higher-value activities.For instance, AI-driven accounting software can handle invoicing, payroll, and expense tracking with minimal human intervention.For industries like manufacturing, logistics, or agriculture, AI systems can optimise processes.Predictive maintenance tools, for example, identify potential equipment failures before they occur, reducing downtime and repair costs.SMEs in exporting can leverage AI to monitor supply chains and anticipate disruptions, ensuring smoother operations.Enhancing Customer ExperienceExceptional customer experiences are essential for building loyalty and standing out in a crowded market.AI tools enable SMEs to deliver personalised interactions, such as tailored product recommendations or customised email campaigns based on customer behaviour.And chatbots, love them or hate them, are now instantly handling customer queries, even outside normal business hours, thus improving satisfaction levels.Improving Decision-Making with Data InsightsAI excels at analysing large volumes of data and extracting meaningful insights.For SMEs, this means better decision-making based on accurate, real-time information.AI-powered analytics tools can help businesses understand sales trends, customer preferences, and market shifts, allowing them to adjust strategies proactively.A small café, for instance, could use AI to identify its busiest times and offer targeted promotions during slow periods.Similarly, a clothing retailer might analyse seasonal trends to stock popular items, reducing overstocking and wastage.Driving Innovation and GrowthAI empowers SMEs to innovate in ways that were previously impossible.E-commerce businesses, for example, can integrate AI to offer personalised shopping experiences, such as curated product recommendations or virtual try-ons.AI also supports product development by analysing market trends and customer feedback.A food producer could use AI to refine recipes or create new products that cater to growing consumer demand, such as plant-based or sustainable options.Overcoming our Unique ChallengesNew Zealand SMEs face unique challenges, such as geographic isolation and a relatively small domestic market.AI can help bridge these gaps by opening doors to international markets.Translation tools, for instance, allow businesses to communicate with overseas clients in their native languages, while AI logistics platforms can optimise shipping routes and costs for exporters.Sustainability is another focus for many New Zealand businesses.AI tools can help monitor energy usage, reduce waste, and implement eco-friendly practices, saving costs while appealing to environmentally conscious consumers.Overall, AI offers immense potential to enable NZ enterprises to compete effectively, even on a global scale.As AI technology continues to evolve, it will provide even greater opportunities for SMEs to thrive.Embracing AI isn’t just about staying competitive—it’s about future-proofing your business and unlocking new possibilities in a rapidly changing world.(And yes, if nothing other than to prove it works, I used AI to help me write this article. It did not write the whole thing – I still exercised final editing rights to make it sound a little less computer, and a little more human ….).Ready to future-proof your business?Contact Matchbox Consulting today to discover how we can help drive efficiency, enhance customer experiences, and accelerate growth for your SME.

If you missed part 1 last month, don't hesitate to call MTF Silverdale now or review last months articles under this segment of the Hibiscus Coast App.Debt Consolidation A borrower may decide to transfer their existing dents from many sources into one loan, paying one interest rate with one regular payment.This may decrease the interest paid overtime, or simply be a more convenient way of managing your personal finances.Deposit A deposit is an initial amount of money that you pay upfront to confirm a purchase, often required by a lender so that you have some equity in your purchase that is being financed.Direct Debit When you set up a direct debit, you are giving someone else authority/approval to take regular payments from your bank account on a set schedule, which may ne weekly, fortnightly or monthly in line with your income.Dishonour If your direct debit (DD) doesn't go through because there wasn't enough money in your account, this is known as a dishonour.MTF doesn't charge dishonour fees, although other lenders and your bank might.Equity Equity is the difference between how much your vehicle is worth, and how much you have left to pay off.Guarantor A Guarantor is usually (but not always) someone who can make it easier for a lender to accept the borrower for a loan - often they will have a better credit score, or the ability to cover the loan payments if the borrower can't.As with a co-borrower, the Guarantor has the same legal responsibilities under the loan as the borrower.Interest When you borrow money from any lender, you'll need to pay back the interest as well as the original amount that you borrow plus any establishment fees.Interest and establishment fees is the cost of borrowing, and allows the lender to cover their own operating expenses.Mechanical Breakdown Insurance (or MBI) This is an optional insurance policy designed to protect you from expensive repair bills on your vehicle, should it break down or develop a fault.As with any other insurance product, you pay a premium (which may be added to your regular loan payments) and have obligations to fulfil in order to keep the insurance cover active.An MBI has a limited range of breakdown conditions that may be covered for each vehicle, so ensure you read and understand your MBI terms and conditions before purchase.MTF Silverdale can issue a MBI for an existing vehicle without finance if you wish to protect against the unexpected, Simple email us on [email protected] for further details.Payment Waiver Payment Waiver is an optional MTF product that can cover the cost of your loan repayments due to unforeseen life events such as illness, injury, unemployment, terminal illness, death or bankruptcy if a business.There are a variety of Payment Waiver levels to choose from to suit your situation and the premium cost for this product can be added to your regular loan repayment, spreading the cost over the term of your loan.Was the above useful?We hope this has helped you to cut through some of the jargon - it's important to us that you understand the language and feel comfortable and confident about your lending.If we've missed something, or there's another term you'd like to know more about, please call in and talk to us or give us a quick call.You are protected by responsible lending laws.Because of these protections, the content above is not regulated financial advice.This means that duties and requirements imposed on people who give financial advice do not apply to this content.This includes a duty to comply with a code on conduct and a requirement to be licensed.As this is part 2 of 3 instalments, and you feel you want to know the rest now, don't hesitate to email us at [email protected] for the full jargon buster!