17 February 2025, 2:14 AM
Overseas visitor arrivals to New Zealand totalled 3.3 million in the year ending December 2024, marking a notable increase of 12 percent (357,000 more arrivals) from the previous year, according to data released by Stats NZ.Australia was the leading source of this growth, contributing 127,000 additional visitors (10 percent increase). China followed with a 64 percent surge, adding 97,000 visitors, and the United States saw an increase of 32,000 visitors (10 percent). “There were just over 2,200 more international flights to New Zealand in 2024 than in 2023,” said Sarah Drake, Stats NZ’s international travel statistics spokesperson. “This included 1,700 more direct flights from Australia, China, and the United States, combined. These countries were the three main sources of visitor arrivals to New Zealand.”The overall breakdown showed that Australia remained the dominant source, with 1.4 million visitors. The United States followed with a record-breaking 370,000 visitors, marking the highest annual arrivals from the US to date. Other notable contributors included China with 248,000 visitors, the United Kingdom (180,000), and India (83,000).Notably, a significant portion of these visitors came for leisure travel. In 2024, 1.6 million overseas visitors came for holidays, representing a 21 percent increase (279,000 more) compared to 2023. “A holiday was the main purpose of travel for just over half of visitor arrivals in 2024,” Drake added. In addition, visiting friends and relatives remained a popular reason for travel, accounting for one-third of arrivals, with 1 million people travelling for this purpose, up 6 percent from the previous year.December 2024 marked the highest monthly total for visitor arrivals in five years, reaching 469,800, up 12 percent from 418,900 in December 2023. This was the highest monthly total since December 2019, just before the COVID-19 disruptions to international travel. Visitor numbers for December 2024 were 89 percent of their pre-pandemic level, reflecting a strong rebound in international tourism.The increase in overseas visitors is a welcome development for the local economy, especially for tourism-dependent regions, and underscores New Zealand’s recovery as an international destination.Have a local news story to share?Contact [email protected]