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Meta's 2025 Ad Policy Changes Impact Businesses
Meta's 2025 Ad Policy Changes Impact Businesses

17 January 2025, 12:14 AM

Small businesses on the Hibiscus Coast may face new challenges in 2025 as Meta rolls out significant changes to its advertising policies.These updates could impact how businesses advertise and engage with audiences on Meta’s platforms.Meta’s changes include:Content moderation changes: Ads may appear next to controversial content due to the removal of third-party fact-checkers. This has raised concerns about brand safety.Sensitive ad categories: Health, financial services, and political advertisers face new restrictions on Meta’s business tools, including reduced pixel tracking functionality.Charity campaign impact: Charities will have limited access to conversion-based events, audience targeting, and reporting accuracy.Advantage+ Audience expansion: Advertisers will have less control over targeting as Meta’s algorithms take a more active role in expanding audience reach.These policy updates are part of Meta’s efforts to address privacy concerns and comply with evolving regulations.However, they pose challenges for businesses relying on Meta’s platforms for advertising.Some advertisers worry about potential brand safety issues, audience trust, and misinformation resulting from the changes.Small businesses spending modest amounts on Meta advertising are unlikely to experience immediate dramatic effects.Experts recommend a "wait-and-see" approach while closely monitoring how these changes evolve.Small businesses are encouraged to follow these changes closely.Meta’s changes highlight the need for small businesses to diversify their digital marketing efforts, ensuring their advertising approaches remain effective amidst evolving conditions.Have a News story to share?Contact [email protected]

Thieves Steal $75k Road Safety Fencing
Thieves Steal $75k Road Safety Fencing

16 January 2025, 8:44 PM

Auckland Transport (AT) is calling for assistance in tracking down road safety fencing stolen from a ridge road in Albany.Over 60 fence panels, installed to protect pedestrians, were taken from atop a newly built retaining wall between Silver Moon Road and the raised pedestrian crossing on Gills Road.Around 50 panels were stolen late last year, with more removed last week. This follows the theft of 10 panels from a recently repaired site on Glenvar Road in early November. In total, 76 panels have been stolen from North Shore locations, costing an estimated $75,000 to replace.Uzra Casuri Balouch, a member of the Upper Harbour Local Board, visited the site at the request of concerned local residents. She highlighted the safety implications of the thefts.“These panels were installed to protect pedestrians from a steep drop-off, and their removal endangers the public,” said Balouch. “This is also a major financial burden on Auckland ratepayers.”The fencing panels are described as large, black metal structures resembling pool fencing, and their removal would have required at least two people, a vehicle, and a significant amount of time.“We are appalled by these actions,” Balouch added. “The thefts have been reported to the New Zealand Police, and investigations are underway.”AT is urging anyone with information or dashcam footage related to these thefts to contact their customer service centre at 09 355 3553 or report the matter to the NZ Police.Have a News story to share?Contact [email protected]

Plan Travel Ahead for Busy Weekend
Plan Travel Ahead for Busy Weekend

16 January 2025, 4:00 AM

Locals are encouraged to plan their journeys carefully this weekend as Auckland prepares to host multiple major events, alongside ongoing rail network upgrades.Auckland Transport (AT) is urging attendees of Luke Combs' concerts, the SailGP New Zealand Grand Prix, and the Auckland FC match against Melbourne City to check their travel options and allow extra time for smooth travel.“With three big events taking place across Auckland this weekend, it’s going to be busy out there, so we’re asking people to plan their travel ahead of time,” said Rachel Cara, AT Group Manager of Public Transport Operations.Event Buses and Rail Replacement ServicesWith trains out of service due to vital maintenance and upgrades, AT has organised over 100 special event buses for fans heading to the Luke Combs concerts at Eden Park on Friday and Saturday. Additional park-and-ride shuttles will operate from Alexandra Park.Ms Cara noted, “Because it takes longer to clear a large crowd with buses than trains, there will be longer wait times at the end of the concerts. We’re asking people to be patient and consider all their options.”Rail replacement buses and regular weekend bus services will run throughout the city, ensuring alternative public transport options are available.SailGP Ferry DisruptionsAn exclusion zone on the Waitematā Harbour for SailGP races from Friday to Sunday will disrupt ferry services to Bayswater, Birkenhead, Hobsonville Point, and West Harbour between 1 pm and 6 pm.Ferry services to Gulf Harbour will continue to operate, though minor delays may occur. Alternative bus services will be available, with ambassadors stationed at affected ferry terminals to assist passengers.Free Travel for Event Ticket HoldersEvent-goers with tickets to Luke Combs’ concerts or the SailGP Grand Prix can enjoy free travel on AT buses and rail replacement services during the event days. Standard fares will apply for those attending the Auckland FC match at Go Media Stadium.Have a News story to share?Contact [email protected]

Debris warning as fishermen rescued in Hauraki Gulf
Debris warning as fishermen rescued in Hauraki Gulf

15 January 2025, 11:00 PM

Two men were rescued after a fishing trawler sank suddenly in Auckland's Hauraki Gulf.The incident has led to warnings on Wednesday not to eat fish from North Auckland beaches and also to boaties over the risk of various types of debris that could be floating in the Hauraki Gulf.The trawler was returning to port when it started taking on water near Moturekareka Island, just south of Kawau Island, just before 9pm on Tuesday.A spokesperson for the Kawau Volunteer Coastguard said the skipper raised the alarm and turned the vessel towards shore.However, the trawler sank so quickly that only the bow was still above water when the rescue boat arrived.The two fishermen on board, who were shocked but unhurt, had already made it to safety on a yacht anchored nearby.The Coastguard crew transferred the men to a second trawler that arrived later at the scene.The spokesperson said it was "a salutary lesson" that disaster at sea could happen very quickly.Only the trawler's bow was still visible when the Kawau Rescue arrived. Photo: Supplied / Coastguard NZHe urged boaties to avoid the Kawau Bay area due to a large amount of debris floating on the surface, including nets and boat parts.Vessels that were caught in a net or holed by floating debris could end up in the same situation, he said.The call for help came in at 8.49pm and a volunteer crew was at the dock and ready to go within 35 minutes, he said.He described it as "a great response" on the part of volunteers and also passed on "big thanks to the other boats that helped".Warning to fishers in North AucklandFisheries New Zealand is warning people not to eat fish washing up on North Auckland beaches following the sinking of a fully laden fishing trawler.Deputy director-general Steve Ham said the boat was carrying a large quantity of fish, mostly snapper when it sank in 8 metres of water.He expected the fish would be seen floating in the area and could wash up at some North Auckland beaches in (add) the coming days.Ham urged people not to collect any dead fish they came across in the area because they could be unsafe to eat.He said Fishery officers were monitoring the situation and would be visible in the area for the rest of the week.Anyone with concerns about dead fish could call the agency on 0800 008 333.Ham said Fisheries NZ was following up with the skipper, and was relieved both crew members had been rescued unharmed.Inquiry launchedA Maritime NZ spokesman said the agency had started an investigation into the sinking.He commended the quick response of the nearby yacht and Kawau Coastguard, which had ensured the safety of the two crew members.The spokesperson also advised boaties to take any necessary precautions against debris and oil they could encounter from the sunken vessel.He said the Auckland Harbourmaster was aware of the situation and was responding accordingly.Maritime NZ would not say if the sinking raised any environmental concerns, such as the potential for pollution from oil leaking from the vessel.The spokesperson said the response to debris or any oil spill fell under Auckland Transport's responsibility.RNZ has asked Auckland Transport if there is potential for environmental damage caused by oil leaking from the trawler.Cause of sinking, environmental risk unclearA spokeswoman for Coastguard New Zealand said the two fishermen had to abandon the trawler in a life raft and were fortunately picked up by a nearby yacht.The Coastguard boat Kawau Rescue arrived about 9.25pm, transferred the two fishermen aboard, and performed a welfare check.Kawau Rescue then rendezvoused with the skipper's son and transferred the two fishermen to his vessel.The crew returned to their base at Sandspit around 10pm, she said.It was not immediately clear what had caused the sinking, or if oil on board the trawler posed an environmental risk to the Hauraki Gulf.No major slick as divers plug spilling diesel, oil - Auckland harbourmasterDivers have plugged all diesel and oil vents on a sunken fishing boat, which Auckland's harbourmaster said should stop any more fuel leaking into the Hauraki Gulf.A small amount of diesel and oil was likely to have escaped before the vents were plugged on Wednesday morning, but no major slick had been reported in the area, said Harbourmaster Andrew Hayton.Fish bins, nets and other items could float to the surface, with the owners and their insurance company responsible for the clean-up. But, the vessel sank intact, so no further debris was expected.There was no indication yet what had caused the trawler to sink so suddenly, he said.A wreck buoy had been placed at the location on Wednesday morning so that other vessels could keep clear.The trawler is in about eight metres of water off Moturekareka Island in Kawau Bay.

Slimy Algae Washes Up on Auckland Beaches
Slimy Algae Washes Up on Auckland Beaches

15 January 2025, 6:43 PM

Aucklanders are being advised to avoid contact with slimy algae that has appeared on several local beaches this summer. The algae, identified as cyanobacteria Okeania spp., is typically black or dark green and has been observed on beaches near Pine Harbour Marina in Beachlands and other locations around the region.According to Auckland Council, similar algae blooms have occurred over the past two summers, with large amounts washing ashore on Waiheke Island and Kawakawa Bay. General Manager of Engineering, Assets, and Technical Advisory, Paul Klinac, reassured the public that while the algae is a natural phenomenon, it should be avoided.“During summer, it’s common to see all types of algae blooms occurring,” Klinac said. “We are continuing to monitor Okeania spp. and are ready to act, if required. In the meantime, if you see the slimy algae around the region, please avoid contact with it as it could lead to skin, eye, and respiratory irritations. Keep an eye on your dogs, as well, and ensure they avoid the algae.”Safety Guidelines for Affected BeachesThe beaches remain open to the public, but Auckland Council has issued the following advice:Avoid touching the algae or wading in affected areas.If you feel unwell after contact, consult a doctor or call Healthline on 0800 611 116.Keep dogs and other pets away from the algae and any decomposing material.Do not gather or consume shellfish from affected beaches.Do not collect the algae for personal use, such as gardening.Complex Causes of Algae BloomsCyanobacteria blooms like Okeania spp. thrive under specific environmental conditions, including calm weather, warm sea temperatures, abundant light, and sufficient nutrients. Scientists are still working to understand the factors behind these recurring blooms.Research by the Cawthron Institute has found that the algae’s toxins, known as lyngbyatoxins, can accumulate in marine snails, rock oysters, and cockles, posing potential risks to human health. Further studies are underway to predict and mitigate future blooms.For now, Aucklanders are encouraged to remain cautious and stay informed by monitoring council updates.Have a News story to share?Contact [email protected]

Weber Bros Circus Returns in 2025
Weber Bros Circus Returns in 2025

14 January 2025, 11:00 PM

The Hibiscus Coast community can look forward to the highly anticipated return of the Weber Bros Circus, kicking off a national tour on 9 January 2025 at Albany’s North Harbour Stadium.Known for its dynamic and awe-inspiring acts, the circus promises an unforgettable family experience.Under the leadership of Harry and Marie Weber, the Weber Bros Circus has built a reputation for delivering world-class entertainment. Attendees can expect thrilling performances such as the FMX Freestyle, the Human Cannonball, and the Extreme Globe of Death. Enchanting aerial acts, comedy, and more will complete the two-hour show, ensuring something for everyone.“We are thrilled to be bringing the magic of the circus back to our fans across New Zealand,” said Harry Weber.“Our team has been working tirelessly to create a show that not only entertains but also inspires and captivates audiences of all ages.”Weber Bros Circus gained further acclaim after being featured on Bravo’s reality series The Circus. The 2025 tour aims to combine tradition with innovation, offering unique and vibrant performances that will delight audiences of all ages.Tickets for the Albany shows are now on sale, with additional locations to be announced soon. The Big Top will be set up at the North Harbour Stadium, offering matinee performances on weekends.Ticket Information:Children: $25 - $70Adults: $35 - $85Family Passes: $150 - $200Children under 2 are free, while those 14 and under must be accompanied by an adult. Online booking fees apply.Have a News story to share?Contact [email protected]

Business Confidence Hits Three-Year High
Business Confidence Hits Three-Year High

14 January 2025, 8:44 PM

Coasties may find cause for optimism as the latest NZIER Quarterly Survey of Business Opinion (QSBO) reports the highest level of business confidence since 2021. This marks a notable turnaround following years of challenges from inflation and rising interest rates.The survey reveals that a net 9 percent of firms expect an improvement in general economic conditions over the coming months, compared to a net 4 percent who were pessimistic in the previous quarter. Finance Minister Nicola Willis noted that this positive shift reflects growing confidence in the Government’s economic plan."When businesses have the confidence to invest and grow, it means more jobs and higher incomes for Kiwis," Willis said.She added, "Business confidence turning positive for the first time since 2021 is a sign that we’re heading in the right direction, with policies focused on easing inflation and fostering growth."Finance Minister Nicola Willis.However, the survey also indicates that many businesses remain cautious. While general sentiment has improved, a net 26 percent of firms reported a decline in their own trading activity during the December quarter. Hiring and investment levels also remain subdued, with a net 17 percent of businesses reducing staff numbers. Firms are expected to hold off on major investments until they see more consistent signs of demand recovery.Building Sector Drives OptimismAmong the surveyed sectors, the building industry showed the strongest optimism, with a net 29 percent of firms expressing positive expectations for the coming months. This reflects a sharp turnaround from earlier in 2024 when the majority were pessimistic. Despite this, many in the sector reported continued declines in new orders and output, though expectations of a recovery are bolstered by projected construction pipelines for the next 12 to 24 months.The retail and services sectors also expressed confidence about future conditions. While current demand remains soft, lower mortgage rates expected over the coming year could boost household spending. In contrast, manufacturers reported a more cautious outlook, citing higher costs and reduced profitability despite increased export demand supported by a weaker New Zealand dollar.Easing Inflation PressuresEncouragingly, the survey highlighted easing inflation pressures, with fewer firms reporting rising costs or raising prices. A decline in capacity constraints, driven by weak demand, appears to be the primary factor behind this trend.While businesses across sectors anticipate recovery, their caution underscores the delicate balance between optimism and tangible economic growth. As locals keep an eye on economic developments, the survey’s findings suggest a cautiously improving outlook for the Hibiscus Coast and beyond.Have a News story to share?Contact [email protected]

Fresh Strategies Help Small Businesses Thrive
Fresh Strategies Help Small Businesses Thrive

14 January 2025, 7:00 PM

Coasties, as 2025 unfolds, small businesses on the Hibiscus Coast and beyond face mounting challenges, with economic pressures weighing heavily on the sector. However, experts suggest there are effective strategies to improve resilience and profitability, even in these uncertain times.Economic indicators reveal that gross domestic product per capita continues to decline in both New Zealand and Australia. Company liquidations have reached a ten-year high locally, while consumer confidence, despite a slight rise, remains below the long-term average.Senior lecturers Antje Fielder and Benjamin Fath of the University of Auckland, alongside University of Queensland Professor Martie-Louise Verreynne, highlight four key areas small businesses can focus on to navigate these challenges effectively: customers, competition, digitalisation, and management.Prioritising Profitable CustomersBusinesses are encouraged to examine their customer base closely, focusing on retaining profitable clients rather than acquiring new ones at any cost. Research shows that increasing customer retention by just 5% can boost profits by over 25%. Conversely, "bad customers"—those who fail to pay on time, demand excessive resources, or display disloyalty—can drain profitability.Understanding what valued customers want and tailoring offerings to attract similar clients can yield significant returns. Shrinking operations to eliminate unprofitable segments may be necessary for long-term growth.Collaborating Over CompetingAnother strategy involves exploring partnerships with competitors to share costs or take on larger projects. Such collaboration, particularly during economic downturns, can bolster survival rates and lead to unexpected opportunities.In cases where competitors are winding down, small businesses may also find valuable assets, employees, or customers available at reduced costs.University of Auckland Business School senior lecturers (management and international business) Antje Fielder and Benjamin FathEmbracing DigitalisationTechnology, particularly artificial intelligence (AI), offers significant potential for cost savings and efficiency gains. While many small businesses in New Zealand have hesitated to adopt AI, experts suggest it could bridge resource gaps and open new sales channels.Social media platforms such as TikTok and Facebook can also provide alternative avenues to connect with customers and expand market reach. Additionally, businesses that embrace remote work models could attract skilled talent seeking flexible opportunities.Strong Leadership MattersLastly, good management plays a critical role in weathering tough times. Clear goal-setting, regular progress monitoring, and encouraging team performance are essential practices for leaders. Reflecting on personal and professional goals can also provide clarity and renewed focus during crises.As businesses on the Hibiscus Coast adapt to changing conditions, these insights can serve as a roadmap for navigating 2025 successfully.Have a News story to share?Contact [email protected]

Auckland’s City Centre Transformed for Lunar New Year
Auckland’s City Centre Transformed for Lunar New Year

14 January 2025, 1:29 AM

Auckland's city centre will be brimming with vibrant celebrations as the city embraces Lunar New Year. Running from 26 January to 22 February, the festival promises an exciting blend of Asian traditions, local flair, and a wide range of activities for all ages.A key feature of the celebrations is the inaugural Bao and Boba promotion. Diners in the city centre can vote for their favourite restaurant and stand a chance to win exciting prizes.The art scene will also play a major role in the festivities, with a series of sculptures on display. Auckland’s iconic Lucky Cat figurine, believed to bring good fortune, will also make an appearance. A giant, three-metre tall Lucky Cat sculpture will be stationed at the Auckland Town Hall, complete with a Kiwi-style finger-heart gesture. For those looking to dive deeper into the cultural celebrations, Te Hā o Hine (Khartoum Place) and Lorne Street will be transformed into an Asian street festival. Visitors can enjoy food stalls, watch dragon dances, and listen to traditional musicians and buskers. A street dance battle and Tai Chi lessons are also on the agenda.The Auckland Art Gallery will host a variety of activities, including a lion dance performance by Tung Tek, music from DJ EDY and guitarist Sam Nakamura, and family-friendly workshops focusing on traditional dishes like yee sang.Aotea Square will serve as the venue for a spectacular line-up of performances and workshops, from gravity-defying dances to a Lunar New Year karaoke competition. Eric Ngan, director of the Auckland Council Lunar New Year festival, highlights the importance of Auckland’s growing pan-Asian community in shaping the celebrations. “Young Asian Kiwis are proud of their roots, enjoy life in this city, and continue to creatively evolve their traditions,” he said.The Lunar New Year Festival is supported by the city centre targeted rate and promises to offer Aucklanders a unique cultural experience.Have a News story to share?Contact [email protected]

Ecostore Pledges $323,000 to Safety Upgrades
Ecostore Pledges $323,000 to Safety Upgrades

13 January 2025, 6:45 PM

Locals may recognise Ecostore as a household name, but the company’s recent safety commitment is set to make waves in workplace health and safety across New Zealand.Ecostore has pledged over $323,000 towards a significant overhaul of its health and safety practices following a March 2023 workplace incident at its Pakuranga factory, where a worker sustained chemical burns to his eyes.WorkSafe New Zealand’s investigation revealed gaps in personal protective equipment (PPE), training, and emergency management. In response, Ecostore applied for an enforceable undertaking, a legally binding agreement to implement improvements rather than face prosecution.The company describes its response as a "holistic cultural shift," which includes the following measures:Installing AI-driven CCTV systems to monitor and alert workers of potential hazards in real time.Introducing a new working platform and additional controls to reduce exposure to hazardous substances.Providing reparation to the injured worker.Funding a Blind Low Vision NZ pilot programme aimed at supporting businesses in employing visually impaired staff, with a focus on health, safety, and inclusion.Creating and delivering a webinar with the Employers and Manufacturers Association to share insights from the incident and prevent similar occurrences in other workplaces.WorkSafe’s regulatory support manager, Mark Horgan, praised the initiative, saying, “Businesses must manage their risks, and chemical safety is non-negotiable. We are pleased to see Ecostore putting things right and being a change-maker in the manufacturing and distribution sector.”WorkSafe will closely monitor Ecostore’s progress and retains the right to resume prosecution if the agreed commitments are not met. Horgan further highlighted that the company’s financial investment surpasses what courts may have ordered in penalties, demonstrating a substantial commitment to safety improvements with community and industry benefits.Manufacturing remains one of New Zealand’s most hazardous industries, with exposure to dangerous substances being a key concern. WorkSafe’s new strategy prioritises reducing high-risk harm across the sector, reinforcing the importance of proactive measures like Ecostore’s to keep workers safe.Have a News story to share?Contact [email protected]

Cooler Temperatures Persist Across New Zealand
Cooler Temperatures Persist Across New Zealand

13 January 2025, 3:31 AM

Locals across the Hibiscus Coast and beyond can expect another week of settled, mostly dry weather, according to the latest forecast from MetService. Cool temperatures are predicted to continue in the east early in the week, while warmer, humid air may bring rain as the weekend approaches.MetService Meteorologist Surprise Mhlongo explained the current weather patterns, saying, “Cool temperatures are expected to stick around this week, especially in the eastern areas thanks to the southerly flow driven by a high-pressure system that’s currently dominating New Zealand. However, western areas and the lower South Island continue to be the best places to be this summer, with Wanaka temperatures forecast to average 28°C this week while the West Coast basks in sunshine.”While temperatures remain cooler in some regions, mainly fine weather is expected across much of the country. Mhlongo added, “Even though there could be days of a few showers in some places during the morning and afternoon, it will be a mainly fine week for the southern North Island, with dry but cold evenings.”Towards the end of the week, a shift in conditions is anticipated as a complex low-pressure system from the north moves towards New Zealand. This system is expected to bring rain and warmer temperatures, beginning with Northland on Friday.“A band of rain and strong warm northeasterly winds may move onto Northland on Friday, gradually spreading to Auckland during the day. At this point, there is still some uncertainty on the amount of rain that we might see there, so we advise everyone to keep up with our local forecasts for your weekend plans,” Mhlongo advised.(Photos/Supplied)Have a News story to share?Contact [email protected]

Home Values Dip in December
Home Values Dip in December

12 January 2025, 10:00 PM

Coasties may be interested to know that the national median value now stands at $803,624, a 3.9% decrease from the same time last year.This translates to a drop of around $32,200.According to CoreLogic's hedonic Home Value Index, property values nationwide fell 0.2% in December, marking the ninth drop in the past 10 months.CoreLogic NZ Chief Property Economist Kelvin Davidson noted that December's fall in values at the national level was an apt summary for 2024."Since the mini-peak back in February, property values have drifted lower at a modest pace," he said.Davidson pointed out that there has been a discernible slowdown in the rate of decline in recent months, potentially signalling that the floor for property values could be within reach.Around the main centres, a slightly more consistent picture is emerging, with Hamilton rising by 1.0% in December, Tauranga by 0.4%, Dunedin 0.3%, and Christchurch holding steady.However, most of Auckland's sub-markets saw falls in property values in December, ranging from a modest decline of 0.1% in Manukau, up to 0.5% in Rodney, and a fall of 0.7% apiece in Auckland City and Franklin.North Shore bucked the trend, ticking up by 0.1% in December.Looking ahead to 2025, Davidson expects the property market to be influenced by conflicting forces, including lower mortgage rates and labour market uncertainty."Our expectation is that values could increase by around 5% in 2025 across NZ as a whole," he said.Davidson also noted that the recent falls in property values may well come to an end shortly, but the effect of debt to income ratio rules could be a significant factor in the year ahead.Have a News story to share?Contact [email protected]

Bank told to reimburse $30,000 after scammer impersonates staff
Bank told to reimburse $30,000 after scammer impersonates staff

12 January 2025, 8:14 PM

A woman who was caught by a scammer who made it look as if his phone number was the same as her bank's is to be reimbursed the $30,000 she lost.The Banking Ombudsman looked into her case in December.She received a call from someone who said he worked for her bank and had identified some unusual transactions in her accounts.He said he would suspend her internet banking and cancel payments and she would receive codes for these actions, which she should read out to him.She checked the number he was calling from and it matched the number on the bank's website, so she followed his instructions.But she became suspicious when he said he needed to move her money to a safe account. She called the bank and found it was a scam.The man had taken $30,000 from her credit card and had tried another large payment that had been blocked.She spent an hour-and-a-half on the phone explaining what happened. Bank staff arranged to replace her credit cards and suspended her internet banking.After getting off the phone to the bank, the woman called the Auckland outlet where the scammer had made purchases but the goods had been picked up 15 minutes earlier.The merchant would not agree to return the money because the goods had gone.The woman asked the bank to reimburse her because she had not authorised the payments."She also said the bank might have prevented the loss if it had acted promptly when taking their fraud report and trying to recover the money," Banking Ombudsman Nicola Sladden said."The bank refused her request, saying she had shared the text code used to authorise the payment - an action that was in breach of the bank's terms and conditions. Nonetheless, it offered to reimburse half of the loss."[She] said the bank's basis for declining her request - that she had shared the codes - was unfair because the bank had asked [her husband] to do the very same thing itself - to read out a code sent to him via text message [when it was setting up two-factor authentication for him]."The Banking Ombudsman noted the code of banking practice requires banks to reimburse unauthorised transactions unless a customer has acted negligently or dishonestly, failed to take reasonable steps to protect his or her banking or breached the bank's terms and conditions.Sladden said the woman had taken reasonable care because she checked the number the call came from was the bank's."It had appeared to be so, but the scammer had spoofed the number, that is, falsified the number displayed on her phone's caller ID."The scammer "skillfully mimicked" the way that real banks interacted with customers.The messages accompanying codes did not warn against sharing them, and the explanation the scammer gave for resharing the codes was sufficiently close to their true purpose to trick a real person. The woman had hung up and called the bank as soon as she became suspicious about the caller's real identity."In addition, we had concerns with how the bank had handled their fraud report, and thought that better handling could have resulted in the loss being prevented."It was recommended the bank reimburse $30,000 plus $1000 for delays in handling the case.Sladden said it was a sophisticated bank impersonation case.She said bank impersonation cases were almost a quarter of all the fraud and scam cases received this financial year.

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