Air New Zealand is giving thousands of customers a unique welcome at airports nationwide with free groceries, celebrating its new Everyday Rewards loyalty partnership.

This surprise initiative coincides with the launch of a partnership between Air New Zealand and Woolworths' Everyday Rewards, allowing Airpoints™ members to convert their Everyday Rewards points into Airpoints Dollars™.

The promotion began on 2 December and lets members turn 2,000 Everyday Rewards points into 15 Airpoints Dollars, creating a fresh link between daily grocery shopping and future travel plans.

Air New Zealand CEO Greg Foran expressed excitement about expanding Airpoints’ offerings.

“We’re always looking for new and exciting ways to enhance our loyalty offering,” Foran said.

“This partnership means our 4.7 million Airpoints members can get a little closer to that dream getaway, even while doing their grocery run.”

For today only, customers traveling through Air New Zealand’s domestic network will find a bag of groceries waiting at baggage claim.

Some lucky passengers may even receive extra Airpoints Dollars tucked inside their grocery bag.

To further extend the gesture, Air New Zealand is matching the value of each giveaway bag with donations to local food banks across New Zealand.

Everyday Rewards New Zealand Director Mark Burger noted that the partnership aligns well with Kiwi preferences.

“Our research shows that Kiwi customers value rewards that bring them closer to booking that next trip,” said Burger.

“By partnering with Air New Zealand, we’re thrilled to offer members a valuable pathway to convert Airpoints Dollars and put them towards their next journey.”

Everyday Rewards joins over 40 other Airpoints partners, including Mitre 10 and New World, enhancing options for members to earn Airpoints Dollars from everyday purchases.