We’ve all heard of the “elevator pitch” – a brief, persuasive summary of what you do, ideally delivered in under 30 seconds.

But as we become more established in our businesses, we can sometimes fall into the trap of thinking this kind of pitch is only for newcomers or start-ups.

That couldn’t be further from the truth.

In reality, the elevator pitch remains one of the most valuable tools at any stage of your business journey.

Whether you’re just starting out, pivoting, launching a new service, or looking to grow, being able to clearly and confidently articulate what you do – and why it matters – can open doors you didn’t even know were there.

It’s not about reciting a script. A great elevator pitch is:

• Clear and concise

• Engaging and relevant

• Natural, not robotic or salesy

Think about it this way: if someone asked, “So, what do you do?” as the lift doors closed, would your answer keep them listening until the doors opened again?

By the time you reach the 10th floor, the person beside you should understand your offering – and be interested in learning more.

Even if you rarely find yourself in actual elevators, the idea is a metaphor.

Opportunities to make an impression can happen anywhere: at networking events, business lunches, community gatherings, or even chance encounters in line for coffee. Being ready matters.

Tips for Crafting a Strong Elevator Pitch

1. Know Your Goal

Start by being clear on what you want to achieve.

Are you introducing your business? Promoting a new service? Attracting a strategic partner?

You can create tailored versions of your pitch depending on the situation or audience.

2. Focus on Solutions, Not Just Services

Don’t simply list what you do.

Instead, frame it around how you help. What problems do you solve? What outcomes do your clients or customers get from working with you?

People remember stories and results, not job titles.

Instead of saying: “I’m a plumber” …. say: “I help homeowners solve urgent plumbing issues quickly and reliably – so they can get back to normal without the stress and mess.”

3. Highlight Your Unique Selling Proposition (USP)

What sets you apart from others in your field? Is it your experience, your approach, your technology, or your values?

This is your chance to stand out.

Be authentic and confident about what makes you different.

4. Engage with a Question

A strong pitch invites conversation. End with an open-ended question that encourages a meaningful response.

For example:
“How do you currently manage that aspect of your business?” or “Is that something you’ve come across in your industry?”

Questions like these not only continue the dialogue but also show that you’re genuinely interested in the other person - not just pitching to them.

5. Pull It All Together


Once you’ve written your pitch, read it out loud. Time yourself. It should be no longer than 30 seconds.

Avoid jargon, clichés, or complicated explanations.

You’re aiming for simple, relatable language that resonates.

6. Practice Makes Perfect

Rehearse until it feels second nature. Say it to your mirror, record yourself on your phone, or test it on a colleague.

The more you practice, the more naturally it will flow – especially under pressure.

A Final Tip

Always carry business cards or be ready to share your contact details.

If your pitch lands well, make it easy for the other person to follow up.

Want Help With Yours?

Crafting the perfect pitch can be tricky—but it’s worth the effort.

If you'd like help refining yours, or just want a fresh set of ears to test it on, feel free to get in touch. I'm always happy to help.