On the Hibiscus Coast, getting proactive now can make the end of 2025 and start of 2026 easier.

Instead of hoping the last few weeks suddenly lift your takings, you can use simple advertising to remind people about your promos or sales, highlight new products or services, share your summer and public holiday hours, and spread the word about any events or time-bound offers.

It can even just be a warm Merry Christmas and Happy New Year message that keeps your name in front of locals.

Coasties can expect a busy mix of visitors, shopping and social time, so the businesses they see and hear from most are usually first in line for that spend.

Staying visible through December and January means more enquiries booked ahead, better cashflow, and fewer dead weeks while others wait for things to pick up after Waitangi Day in February.

For many local families, this is also when routines reset for school and work, so it helps if your business is already top of mind.

Whether you use posters, email, social media or a spot on the Hibiscus Coast App, the aim is simple: let people know you are open, ready and happy to help.

Know something local worth sharing?

Send it to [email protected] — we’ll help spread the word.