Google has announced significant changes to its search functionality, integrating advanced AI-powered features through its large language model, Gemini.

Unveiled at its flagship developer conference, Google aims to enhance nearly every part of the search process.

This initiative may ease concerns about its competitive position against emerging search platforms like OpenAI and Perplexity.

One of the key features is AI Overviews, which summarises search results using AI.

This feature, which has been in testing for a year, will roll out in the United States this week.

By the end of 2024, it is expected to reach over 1 billion people worldwide.

These AI summaries are designed to provide users with quick and concise overviews of complex queries.

In addition, Google Lens, the company’s visual search tool, will now support video footage.

This enhancement allows users to receive search results not only from images but also from videos.

The new capability aims to simplify the process of explaining visually what users are searching for.

Google is also introducing a new planning tool.

This tool will automatically create personalised itineraries and meal plans based on users’ previous interactions.

Search results will be organised contextually, making it easier for users to find relevant information tailored to their needs.

Addressing concerns that AI-powered search engines summarise information without directing users to the original sources, Google clarified that AI overviews will not be provided for every search.

They will be used primarily for complex queries.

Previous testing has shown that users still visit websites, as they seek human perspectives and detailed information.

Sundar Pichai, CEO of Google, highlighted the importance of maintaining the balance between AI efficiency and the integrity of original content sources.

"Our goal is to enhance the user experience without diminishing the value of the original content providers," Pichai stated.

He emphasised that AI overviews are designed to complement, not replace, the detailed information available on websites.

The introduction of these features reflects Google’s commitment to staying at the forefront of search technology.

By leveraging AI to provide more sophisticated search capabilities, Google aims to meet the evolving needs of its users while supporting the broader digital ecosystem.

As these features roll out, users can expect a more intuitive and efficient search experience, potentially setting a new standard for how information is accessed and utilised online.