Coasties will soon see more of New Zealand’s green-lipped mussels in their pets’ food bowls.

Mars Petcare, the world’s largest pet nutrition company, is increasing its use of this native marine resource in its pet food products to support canine joint health.

Canine osteoarthritis, a degenerative joint disease, affects up to 20% of dogs over one year of age, with the condition becoming more prevalent in older and overweight dogs.

This chronic condition can cause pain and limit mobility, impacting up to 80% of dogs aged eight years or more.

The green-lipped mussel (Perna canaliculus), native to New Zealand, plays a crucial role in this new development.

This mussel species, a key export generating $336 million annually, is known for its beneficial effects on joint health.

Research conducted at the Waltham Petcare Science Institute in the UK over 25 years ago identified its potential to promote cartilage regeneration and reduce joint inflammation in dogs.

Mars Petcare has been incorporating green-lipped mussel extract into its Advance brand pet food, initially launched in Australia.

Due to rapid sales growth, Mars is now expanding this line to New Zealand, with production volumes increasing to meet demand.

Dr Fiona Patterson, a veterinarian at Mars Pet Nutrition, highlighted that while there is no cure for osteoarthritis, managing its symptoms is essential.

"Advance pet food diets containing green-lipped mussel powder are clinically proven to support joint health in dogs," Dr Patterson stated.

Mark Vette, a dog behaviourist from Dog Zen, emphasised the importance of diet not just for physical health but for overall well-being.

"A good diet supports a dog’s mood and behaviour, impacting their overall quality of life. Osteoarthritis can exacerbate stress and affect mood, making proper nutrition crucial."

As dogs live longer, reaching up to 17 years, research into their nutritional needs continues to grow.

Fortified pet foods, like those from Advance, provide essential nutrients that support not only joint health but overall wellness, contributing to a happier and healthier life for our canine companions.