It’s Men’s Health Week from 9–15 June, and while the message isn’t new, it couldn’t be more important: check in, speak up, and don’t wait until things get dire.

Mental Health Minister Matt Doocey says now’s the time to remind all Kiwi blokes, including those on the Hibiscus Coast, not to brush aside mental wellbeing.

“We know men are less likely to reach out for help and are overrepresented in New Zealand’s suicide statistics,” he said.

While New Zealand has made progress in reducing the stigma around mental health, Doocey says there's still work to be done.

“No one should ever feel ashamed or afraid to reach out for support in their time of need.”

To help make support more accessible, the Government is backing both national and grassroots services.

These include Gumboot Friday, Youthline, the Mental Health Foundation, and Mates in Construction—services all aimed at providing free, fast, and relatable support.

Locals can also access digital and telehealth services, which are ideal for busy Coasties who might not have time for in-person appointments but still need a safe space to talk things through.

More broadly, the Government is investing in frontline services and early intervention strategies, aiming to ensure people get the help they need before things spiral.

So, what does this mean for the Hibiscus Coast?

It means we all have a role to play, checking in on mates, making space for honest conversations, and knowing the local and national services available.

Whether you're on site, at the beach, or catching up over coffee, a simple "How’re you really doing?" can go a long way.

Doocey adds, “Asking for help is a sign of strength, not weakness.”

Let’s keep that message alive beyond this week—because mental health isn’t just a one-week conversation.

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