Kiwi online retailer Mighty Ape has secured the coveted first place in the annual Kantar Customer Leadership Index, New Zealand's premier assessment of top brands for customer experience. 

Climbing from the 10th spot, Mighty Ape's success is attributed to its unparalleled purchase and delivery experience.

According to the Kantar Customer Leadership report, Mighty Ape outshines all brands in any category when it comes to purchasing and delivery experience. 

The company's digital platform simplifies the purchase process, and its introduction of the Jungle Express courier service has further elevated its standing.

David Thomas, Chief Commercial Officer of Kantar New Zealand, commended Mighty Ape's client-focused approach, labelling it as an inspiring example. 

He highlighted how the brand not only anticipated customer concerns but actively transformed them into a competitive advantage, leading to distinctive and meaningful customer experiences.

The Kantar Customer Leadership Index also recognises other outstanding brands, including Skinny, Toyota, Bunnings, My Food Bag, BNZ, AA Insurance, Mitsubishi, and Mitre 10.

Mighty Ape's rise to the top exemplifies the impact of prioritizing customer satisfaction and addressing potential challenges head-on.

The company's commitment to providing outstanding client experiences has not only earned it the leading position in the index but has also set a noteworthy standard for businesses aiming for excellence in customer service.