Coasties, the Government has launched a new strategy to maximise the benefits of major events across New Zealand.

The Ministry of Business, Innovation and Employment (MBIE) aims to ensure future investments in these events will deliver significant economic and social outcomes.

Kylie Green, MBIE’s Major Events Manager, highlighted the positive impact major events have had on the country.

"Major and mega events have the power to create meaningful economic and social change in Aotearoa New Zealand," she said.

She pointed to the success of events like the FIFA Women’s World Cup and the ITM Super 400, which have boosted both the economy and New Zealand’s global reputation.

The new strategy sets a vision for New Zealand to be internationally recognised as a prime destination for major events, focusing on five key investment priorities: securing economic benefits, driving international exposure, building national pride, enhancing New Zealand’s reputation, and advancing government priorities.

Three investment pathways are outlined in the strategy: funding events that deliver economic benefits, sports events that align with high-performance goals, and events that celebrate New Zealand’s identity and diversity.

One example of the strategy in action is the ITM Taupo Super 400 event held in April.

The Government invested $2 million from the Major Events Fund, resulting in a cost-benefit ratio of 1.14.

The event drew over 3,000 international visitors, generating approximately $5.8 million in spending and significant international media coverage.

The full strategy and additional details are available on the Major Events website, with eligibility and application information accessible from 1 September 2024.