Hundreds gathered on Orewa Beach last Saturday for the much-anticipated Orewa Beach Fashion Show, an event that brought together the community for an inspiring showcase of local style.

Set against Orewa’s iconic sculpture, the show presented a unique blend of vintage, up-cycled, and contemporary collections from local retailers.

MediaWorks' Anna McGovern and Magic FM broadcaster Murray Lindsay hosted the event, lending a professional touch that kept audiences engaged.

The event drew 160 ticketed attendees, with additional crowds viewing from nearby seating and cafes like Cheek & Chong and Shoreward.

“It was a great day with lots of energy,” said Hellen Wilkins, Orewa Business Association Manager, who noted that many spectators headed straight to stores after the show to purchase looks they had seen on the catwalk.

“The event created a positive economic impact, with people filling nearby bars and restaurants afterward,” she added.

Models aged 3 to 83 showcased styles for every age group, with plans to expand selections for the 20–30 age range in future events.

This show marked the end of its annual run, as organisers now plan to hold it every other year.

“The show is a large commitment for our local retailers,” Wilkins explained, emphasising that the shift will keep interest high while easing the workload for Orewa’s small businesses.

Tania Ogilvy modelling for Main Street Fashions

The event was funded by the association’s events budget, with sponsorships from RRE and Orewa Optics and support from ticket sales.

As Wilkins highlighted, “Destination Orewa Beach’s goal is to drive foot traffic and support retail, not to turn a profit. Our mandate is to create vibrant, cost-neutral events that benefit the community.”