Locals on the Hibiscus Coast and across New Zealand are being reminded to prioritise safety on the roads this summer as police efforts to curb road deaths continue.

Provisional figures show 289 road fatalities in 2024, a significant decrease from 341 the previous year.

While the reduction is notable, authorities stress that any loss of life on the roads is too many.

Superintendent Steve Greally, Director of Road Policing, highlighted the ongoing commitment of officers to prevent fatal and serious crashes.

“Our officers have done, and are doing, as much as humanly possible out on the roads working to reduce the number of death and serious-injury crashes,” Superintendent Greally said.

A key focus has been on enforcing speed limits and conducting alcohol breath tests.

Police have more than doubled the number of breath tests conducted in recent years, with more than 4 million tests expected by the end of the financial year in June 2025.

Operation Open Roads, launched in December 2022, has contributed to the reduction in severe accidents.

Increased enforcement has raised the likelihood of offenders being caught, and motorists are being warned not to expect leniency.

“Our frontline is passionate about preventing serious crashes,” said Superintendent Greally.

“So if you are one of those people who is determined to put people’s lives at risk and you are caught, you should not expect a warning.”

Drivers are encouraged to make responsible choices, including wearing seat belts, adhering to speed limits, avoiding distractions like mobile phones, and driving without impairment from fatigue, alcohol, or drugs.

As summer travel ramps up, police are urging patience and vigilance to ensure everyone arrives safely at their destinations.

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