Kiwis media habits are beginning to settle after a period of rapid change, according to NZ On Air’s latest research. The report highlights that global media platforms, which have seen significant growth in recent years, are now showing signs of a slowdown, while local platforms appear to be stabilising.The Where Are The Audiences? study reveals that 64% of New Zealanders engage with global video-sharing platforms daily, while 60% still watch local TV, either through traditional linear channels or on demand. Subscription Video On Demand (SVOD) services like Netflix now reach 56% of Kiwis daily, marking a slight decrease from last year. Additionally, 49% of locals stream music each day, while 46% tune into radio, including online broadcasts. Notably, podcast listening is on the rise, with 18% of New Zealanders now tuning in, particularly among those aged 15-39.Television remains the most engaging medium, with viewers spending over three and a half hours a day on average. SVOD viewers follow closely, with 2 hours and 40 minutes spent watching daily. Music streaming, online gaming, and global video platforms see users spending around two and a half hours each day. Interestingly, time spent listening to traditional radio has experienced a slight rebound after several years of decline.Age continues to play a significant role in media consumption patterns. Younger audiences, aged 15-39, are the most engaged with global video-sharing platforms, SVOD, and music streaming. In contrast, those aged 40-59 are most engaged with TV, global video platforms, and SVOD. The 60+ demographic primarily consumes TV and radio content.Allanah Kalafatelis, NZ On Air’s Head of Communications and Research, emphasised the importance of creating content tailored to specific audiences and ensuring it is easily discoverable across a variety of platforms. “In spite of the tough times our local media sector is experiencing, there is still a solid core local audience consuming media on local TV and radio, although younger New Zealanders are more likely to be on global platforms,” Kalafatelis said.The research, conducted by Glasshouse Consulting, surveyed 1,408 people aged over 15 years across the country from April 10 to May 13. Among other key findings, TVNZ 1 remains the most popular TV channel, while Netflix’s use has declined from 42% to 38%. YouTube leads as the most popular global video-sharing platform, and Instagram continues to grow, particularly among those aged 40-59.